Sökning: "sociala medier i organisation"
Visar resultat 1 - 5 av 7 avhandlingar innehållade orden sociala medier i organisation.
1. Samhället som system och dess ekologiska omvärld. En studie i Niklas Luhmanns sociologiska systemteori
Sammanfattning : This thesis is divided into two main parts. The first part is an exposé of Niklas Luhmann’s comprehensive sociological systems theory. Systems theory is a theory focusing upon the distinction between system and environment. LÄS MER
2. En mötesplats fylld av mening : En studie om gemenskap och samarbete i skapandet av Arvikafestivalen
Sammanfattning : This thesis explores what happens when people come together to pursue a common goal. It points to the importance for individuals to be part of a social context that they have chosen and how this belonging in turn can impact on the place where the phenomenon occurs. LÄS MER
3. Biskop och stad : aspekter av urbanisering och sociala rum i medeltidens Linköping
Sammanfattning : Is it possible to understand a society and a certain place that is long since gone? The aim of this thesis is to study and analyse a historic period and its people through the remains of their material culture, the social relations and how these were materialized in an urban setting. The main subject of the empirical study, the medieval episcopal town of Linköping, has shifted out-look, function and meaning during different periods, but always with strong ideological expressions. LÄS MER
4. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence
Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER
5. Creating market knowledge from big data: Artificial intelligence and human resources
Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER