Sökning: "Stefanie Paluch"

Hittade 2 avhandlingar innehållade orden Stefanie Paluch.

  1. 1. Creating market knowledge from big data: Artificial intelligence and human resources

    Författare :Jeannette Paschen; Esmail Salehi-Sangari; Stefanie Paluch; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market knowledge; insights; big data; artificial intelligence; resource-based theory; resources; capabilities; machine learning; natural language processing; Marknadskunskap; insikter; big data; artificiell intelligens; resursbaserad teori; resurser; kapacitet; machine learning maskininlärning ; natural language processing naturlig språkbearbetning .; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : The abundance of social media use and the rise of the Internet-of-Things (IoT) has given rise to big data which offer great potential for enhanced market knowledge for marketers. In the literature, market knowledge has been associated with positive marketing performance. LÄS MER

  3. 2. Competitive Advantage Strategies in Industrial Marketing : Using an Ecosystem Approach

    Författare :Jeandri Robertson; Tim Foster; Stefanie Paluch; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; ecosystems; competitive advantage; competitiveness; network theory; social capital theory; resource-based view; dynamic capabilities; transient advantage; innovation; knowledge; entrepreneurship; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Intensified competitive pressures related to a dynamic and hypercompetitive global economy, technological advances, unpredictable customers and competitors, and blurring industry boundaries, have compelled industrial marketers to reconsider the strategic imperatives of the organization, in relation to the competitive context in which it operates. As it becomes increasingly difficult for individual firms to identify and respond to external competitive challenges and changes independently, new organizational perspectives have been proposed to thrive in the presence of these forces. LÄS MER