Sökning: "Julie Tinson"

Hittade 2 avhandlingar innehållade orden Julie Tinson.

  1. 1. The marketing-entrepreneurship interface : an evaluation of hybrid entrepreneurs

    Författare :Caitlin Ferreira; Esmail Professors; Julie S. Tinson; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Entrepreneurial marketing; hybrid entrepreneurship; experiential learning theory; self-determination theory; venture development; motivations; strategic orientation; brand equity; growth strategy; comfort entrepreneur.; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Marketing and entrepreneurship may often be treated as distinct streams of academic research, however their complementary nature in practice highlights a number of areas of overlap between the two disciplines. The emergence and subsequent growth of entrepreneurial marketing has highlighted the intersection between marketing and entrepreneurship, with scholars expanding the context within which entrepreneurial marketing is examined. LÄS MER

  2. 2. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industrial Economics and Management; Industriell ekonomi och organisation;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER