Sökning: "riktad reklam"

Hittade 3 avhandlingar innehållade orden riktad reklam.

  1. 1. I marknadens öga : Barn och visuell konsumtion

    Författare :Johanna Sjöberg; Bengt Sandin; Anna Sparrman; Karin Ekström; Linköpings universitet; []
    Nyckelord :Children; childity; advertising; visual culture; visual consumption; critical discourse analysis; consumer society; Barn; barnighet; reklam; visuell kultur; visuell konsumtion; konsumtionssamhälle; kritisk diskursanalys;

    Sammanfattning : Barn är konsumenter, får reklam riktad till sig och syns i reklam. Men om det är rätt och på vilka sätt det bör ske ger upphov till diskussion, såväl i som utanför akademin. LÄS MER

  3. 2. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

    Författare :Christine Wikman; Italienska; []
    Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

    Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER

  4. 3. Effects of online advertising on children's visual attention and task performance during free and goal-directed internet use : A media psychology approach to children's website interaction and advert distraction

    Författare :Nils Holmberg; Humanistlaboratoriet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; online advertising; children; website interaction; visual attention; distraction; cognitive load; eye-tracking; task-orientation; media effects; visual saliency; executive functions; media literacy; inhibitory control;

    Sammanfattning : This dissertation consists of four eye-tracking studies that investigate how salient online advertising and children's level of executive function contributes to their advert distraction. In Study 1, children aged 9 were instructed to surf freely on the internet while all advert material appearing on-screen was registered. LÄS MER