Sökning: "print ads"

Hittade 2 avhandlingar innehållade orden print ads.

1. 1. L'immagine pubblicitaria dell'olio d'oliva, della pasta e del caffè : uno studio comparativo sulla ricezione

   Författare :Christine Wikman; Italienska; []
   Nyckelord :HUMANIORA; HUMANITIES; semiotik; semantik; Grammatik; semiotics; syntax; semantics; Grammar; print ads; Advertising; Swedish; Italian; olive oil; comparative study; pasta; coffee; values; culturally specific patterns interpretation; connotations; sender; receiver; socio-cultural context; shared knowledge; implications; inferences; implicit information; co-operation; sender?s intended meaning encyclopaedic and cultural background knowledge; reception; Humaniora; Humanities; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik; Italian language and literature; Italienska språk och litteratur ;

   Sammanfattning : The aim of this study is to describe how Italian advertising for olive oil, pasta and coffee reflects traditions, customs and culturally specific patterns regarding the ways in which these products are used in Italy, and how these culturally specific patterns are interpreted by native readers and non-native readers (Swedish students). The study is based on 22 Italian and 22 Swedish interpretations of three Italian print ads for olive oil, pasta and coffee. LÄS MER

3. 2. The impact of consumer knowledge, information mode and presentation form on advertising effects

   Författare :Sanjay Nagaraj; Nils Enlund; Micael Dahlen; KTH; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Media and communication studies; Medie- och kommunikationsvetenskap;

   Sammanfattning : Consumers consistently acquire information on product attributes available to them. In considering the many and varied effects of advertising a very central issue is how these attribute information in an ad is processed, that is, how consumers were able to comprehend and remember what an ad claimed. LÄS MER