Sökning: "Marketing work"

Visar resultat 16 - 20 av 126 avhandlingar innehållade orden Marketing work.

  1. 16. Constructing Consumer Knowledge in Market Research : An Ethnography of Epistemics

    Författare :Johan Nilsson; Claes-Fredrik Helgesson; Lotta Björklund Larsen; Franck Cochoy; Linköpings universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; market research; commissioned knowledge production; epistemics; Sweden; marketing; ESOMAR; ethnography; epistemography; epistemic culture.; marknadsundersökningar; uppdragsbaserad kunskapsproduktion; det epistemiska; marknadsföring; ESOMAR; etnografi; epistemografi; kunskapskultur;

    Sammanfattning : Market research pervades society. It is an endeavour that connects marketing practice with methods similar to social science. Further, market research results appear as knowledge produced to inform recipients towards making productive business decisions and as a commodity sold to commissioning clients. LÄS MER

  3. 17. The work of job seeking : studies on career advice for white-collar workers

    Författare :Marinette Fogde; Mats Ekström; Kerstin Jacobsson; Örebro universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; job seeking; career advice; employability; governmentality; Media and communication studies; Medie- och kommunikationsvetenskap; Media and Communication Studies; Medie- och kommunikationsvetenskap;

    Sammanfattning : In contemporary working life, training and guidance on how to write a curriculum vitae (CV) or succeed at an interview are fundamental features of job seeking. This kind of training and guidance, which emphasizes communicative skills and performance, entails ideals and norms in the process of becoming employed. LÄS MER

  4. 18. Kustnära yrkesfiske i förändring : Från mångsysslare till entreprenör

    Författare :Malin Andersson; Avdelningen för modevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tjänster; turismutveckling; småföretagande; etnografi; diskursteori; småskaligt fiske; turismföretagande; lokal kunskap; kust; värdskap; servicearbete; yrkesroll; kulturanalys; hållbart fiske; innovation; autenticitet; entreprenörskap; Inshore commerical fisheries; small business enterprising; fishers; sustainable fisheries; small-scale fisheries; tourism enterprising; coast; entrepreneurship; governance; local knowledge; hosting; hospitality; diversification; service production; service work; work role; culture analysis; ethnography; discourse theory; positioning; positions; authenitciy; metaphors;

    Sammanfattning : In this dissertation inshore commercial fisheries are being studied from a cultural analytical perspective with a focus on service production and hospitality. The dissertation title, ”Inshore commercial fisheries in change. LÄS MER

  5. 19. Servicescape for Digital Wellness Services for Young Elderly

    Författare :Hans Allmér; Christer Carlsson; Pirkko Walden; Anna Sell; Leif Marcusson; Siw Lundqvist; Anna Ståhlbröst; Finland Åbo Akademi University; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Informatik; Information Systems; Marketing; Marknadsföring;

    Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER

  7. 20. Innovative Behaviour of Small Firms : Essays on Small Firms' Internationalisation and Use of Online Channels

    Författare :Vladimir Vanyushyn; Håkan Boter; Maria Bengtsson; Robert Blackburn; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Innovation; small and medium-sized enterprises; Internet; marketing; internationalisation; Sweden; Finland; Innovation; små och medelstora företag; onlinekanaler; Internet; marknadsföring; internationalisering; Sverige; Finland; Business studies; Företagsekonomi; företagsekonomi; Business Studies;

    Sammanfattning : The spread of information technology and the dissolution of international borders have had a significant impact on the challenges and opportunities faced by today's small and medium-sized enterprises (SMEs). Innovative behaviour on the part of SMEs is a prerequisite for a successful transformation of the opportunities offered by these structural changes into growth and profitability. LÄS MER