Sökning: "Marketing"

Visar resultat 1 - 5 av 471 avhandlingar innehållade ordet Marketing.

  1. 1. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv

    Författare :Yvonne von Friedrichs Grängsjö; Lars-Johan Lindqvist; Yvonne von Friedrichs Grängsjö; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination marketing; relationships; network; co-operation; competition; norms; Marknadsundersökning; turism; marknadsföring; företagssamarbete; marknadsanalys; marknadsforskning; platsmarknadsföring; Business Administration; företagsekonomi; Destinationsmarknadsföring; relationer; nätverk; interaktion; Business studies; Företagsekonomi;

    Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER

  2. 2. E-marketing and customer perceived value in travel and tourism

    Författare :Maria Lexhagen; Mittuniversitetet; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Tourism research; e-marketing; Internet; customer perceived value; travel; tourism; Internet customer; marketing.; Business studies; Företagsekonomi; e-marketing; marketing;

    Sammanfattning : Businesses and organizations increasingly use information technology for marketing purposes. Customers also increasingly use information technology (such as the Internet) to search for and purchase products. Information technology hence acts as a facilitator in the marketing exchange process and customers are empowered by the use of technology. LÄS MER

  3. 3. Virtual worlds : marketing implications and applications

    Författare :Wade Halvorson; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Marketing; Business Economics - Business studies; Marknadsföring; Ekonomi - Företagsekonomi; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : .... LÄS MER

  4. 4. Industrial marketing communication : An empirical investigation on the use of marketing communication tools

    Författare :Tim Foster; Luleå tekniska universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing;

    Sammanfattning : .... LÄS MER

  5. 5. Rhetorical business : a study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Lund University; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Marketing; Marketing practice; Marketing work; Rhetoric; Argumentation; Sophists; Knowledge-intensive services; Professional services; Consulting; Ethnography; Marketing; Marknadsföring;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER