Sökning: "Marketing work"

Visar resultat 21 - 25 av 126 avhandlingar innehållade orden Marketing work.

  1. 21. Status Spotting- A Consumer Cultural Exploration into Ordinary Status Consumption of "Home" and Home Aesthetics

    Författare :Sofia Ulver; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Status; Consumers; Home; Aesthetics; lifestyle; Status Consumption; Marketing; Consumer Culture; Globalization;

    Sammanfattning : When lumping the notions of “status” and “consumption” together, people often think of expensive brands, conspicuous luxury, bling-bling and spectacular extravaganza. Not least in the case of the “home,” such associations go to Hollywood stars, spacious mansions, famous architects, swimming pools, and high-priced furniture design frenzy. LÄS MER

  3. 22. Bringing Game Analytics to Indie Game Publishing : Method and Tool Support for Indie Mobile Game Publishing

    Författare :Yanhui Su; Per Backlund; Henrik Engström; Björn Johansson; Högskolan i Skövde; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; business intelligence; game analytics; metrics; indie game developer; marketing; revenue forecast; GAME Research Group; GAME Research Group;

    Sammanfattning : With the continuous development of the game industry, the research in the game field is also deepening. Many interdisciplinary knowledge areas and theories have been used to promote the development of the game industry. Business Intelligence (BI) has been applied in game development for game design and game optimization. LÄS MER

  4. 23. Variety in Distribution Networks: A Transvection Analysis

    Författare :Kajsa Hulthén; Chalmers tekniska högskola; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; marketing channels; network; distribution; sorting; transformation; variety; transvection;

    Sammanfattning : In recent years, the debate concerning changes taking place in distribution structures has been intense in both academia and in practice. One main standpoint is that distribution is subject to considerable reorganisation. LÄS MER

  5. 24. Craft production in the Kingdom of Crystal (Glasriket) and its visual representation : Constructing authenticity in cultural/marketing production

    Författare :Songming Feng; Adele Berndt; Mart Ots; Ian Woodward; Karin Ekström; Jönköping University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Glasriket; the Kingdom of Crystal; glass; craft; authenticity; cultural production; photography; image; semiotics; practice theory; materiality;

    Sammanfattning : Authenticity is a core concept and phenomenon in contemporary marketing, as both marketers and consumers seek the authentic. Individuals, companies, and industries all work to establish and accomplish authenticity for themselves and related stakeholders. LÄS MER

  7. 25. Genus och teknik i försäkringsbranschen : om mäns och kvinnors upplevelser av datoriserat arbete

    Författare :Anita Westerström; Luleå tekniska universitet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial Work Environment; Industriell produktionsmiljö;

    Sammanfattning : The subject of this thesis is the impact of computerisation in the Swedish insurance industry from a gender perspective. Do women, by using computers obtain a greater control over the company's organisation (does the new technology act as systems transforming) or are control and use separated according to the principles of the gender system (does the new technology act as systems preserving)? The overall question for this thesis is to ascertain whether it is occupational status or gender that is crucial for employees' experience of computerisation. LÄS MER