Sökning: "marketing sweden"

Visar resultat 16 - 20 av 132 avhandlingar innehållade orden marketing sweden.

1. 16. There and back again? : Dutch lifestyle migrants moving to rural Sweden in the early 21st century

   Författare :Marco Eimermann; Mats Lundmark; Dieter Müller; Susanne Stenbacka; Örebro universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; lifestyle migration; international counterurbanisation; creative class; place marketing; Emigration Expo; Bergslagen Database; interview study; Dutch families; rural Sweden; 21st century; Social and Economic Geography; Kulturgeografi;

   Sammanfattning : This thesis has a twofold aim. First, it studies motivations and decision processes of Dutch families moving to rural Sweden, with a focus on Hällefors municipality in the Bergslagen area. Second, it explores how this migration flow can be conceptualised within migration theory. The results of the study are presented in four papers. LÄS MER

3. 17. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

   Författare :Heléne Tjärnemo; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

   Sammanfattning : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. LÄS MER

4. 18. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

   Författare :Nikolas Glover; Pär Frohnert; Mary Hilson; Stockholms universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; History; Historia; History; historia;

   Sammanfattning : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. LÄS MER

5. 19. English-Medium Instruction in Sweden : Perspectives and practices in two upper secondary schools

   Författare :BethAnne Yoxsimer Paulsrud; Inger Lindberg; Philip Shaw; Ofelia García; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; English-medium instruction EMI ; Content and Language Integrated Learning CLIL ; upper secondary school; English in Sweden; language policy; translanguaging; academic language; language hierarchy; Education in Languages and Language Development; utbildningsvetenskap med inriktning mot språk och språkutveckling; Utbildning och lärande;

   Sammanfattning : This thesis presents English-medium instruction (EMI) in the Swedish context, focusing on perspectives and practices in two schools. The research question is as follows: How and why is EMI offered, chosen, and practiced in the Swedish upper secondary school today? The aim is to explore the status of the educational option, the reasons for offering EMI to stakeholders, the stakeholders’ beliefs about and goals of EMI, and the implementation of EMI in the classroom. LÄS MER

7. 20. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

   Författare :Christofer Pihl; Göteborg University Business and Law School of Economics; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

   Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER