Sökning: "place marketing"

Visar resultat 1 - 5 av 70 avhandlingar innehållade orden place marketing.

  1. 1. Geographies of Place Branding : Researching through small and medium sized cities

    Författare :Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography; Place branding;

    Sammanfattning : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. LÄS MER

  2. 2. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv

    Författare :Yvonne von Friedrichs Grängsjö; Lars-Johan Lindqvist; Yvonne von Friedrichs Grängsjö; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination marketing; relationships; network; co-operation; competition; norms; Marknadsundersökning; turism; marknadsföring; företagssamarbete; marknadsanalys; marknadsforskning; platsmarknadsföring; Business Administration; företagsekonomi; Destinationsmarknadsföring; relationer; nätverk; interaktion; Business studies; Företagsekonomi;

    Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER

  3. 3. Imagineering Place : The Branding of Five Chinese Mega-Cities

    Författare :Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; Business Administration; företagsekonomi;

    Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER

  4. 4. Migration and Place Attractiveness

    Författare :Thomas Niedomysl; Urban Fransson; Bo Malmberg; Bertil Vilhelmson; Uppsala universitet; []
    Nyckelord :Social and economic geography; Interregional Migration; Place Attractiveness; Sweden; Tourism; Marketing; Promotion; Life-course; Age; Survey Research; Residential Preferences; Kulturgeografi;

    Sammanfattning : The thesis includes six self-contained papers that from various perspectives examine place attractiveness and migration in Sweden. Paper I provides an extensive overview of Swedish municipalities’ place marketing engagement to attract in-migrants, based on survey responses from 220 municipalities. LÄS MER

  5. 5. Rhetorical business : A study of marketing work in the spirit of contradiction

    Författare :Tomas Nilsson; Institutionen för service management och tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SOCIAL SCIENCES; ethnography; consulting; professional services; knowledge-intensive services; sophists; argumentation; rhetoric; marketing work; marketing practice; Marketing; rhetorical analysis;

    Sammanfattning : Marketing has traditionally been understood from the perspective of marketing management. This causes problems when we study marketing practices because the normative discourse of marketing management is not particularly useful for describing the day-to-day work of marketing practitioners. This calls for marketing research from new perspectives. LÄS MER