Sökning: "marketing sweden"
Visar resultat 11 - 15 av 132 avhandlingar innehållade orden marketing sweden.
11. Motivating External Participation in Marketing Intelligence Foresight
Sammanfattning : Long-range planning for purposes of deciding on the development of high investment and long development cycle activities requires that assumptions be made about environmental factors at the time of their future completion. For organizations that serve a market, the future market factors related to supply, demand, and technological developments are at once fundamentally critical and unknowable with certainty. LÄS MER
12. Marknadens väv : Svenska mekaniserade bomullsväverier i distribution och försäljning 1850-75
Sammanfattning : The breakthrough for mechanized weaving in Sweden occured during the 1850's. Rapidly increasing quantities of cotton-textiles had to reach customers in a country with a scattered population and substansial social and economic differences between various parts of the country. LÄS MER
13. (Re)producing a periphery : popular representations of the Swedish North
Sammanfattning : The discourse on Norrland (literally ‘North land’ in English) as essentially ‘different’ has been(re)produced in literature, politics and science for as long as the idea of ‘Norrland’ has existed. Thus,when investigating the discourse that constructs the identity of Norrland in opposition to a Swedishnational identity, it is important to connect these representations to their contemporary (andchanging) political-economic contexts. LÄS MER
14. Geographies of Place Branding : Researching through small and medium sized cities
Sammanfattning : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. LÄS MER
15. Planering för framsteg och gemenskap : Om den kommunala utvecklingsplaneringens idémässiga förutsättningar
Sammanfattning : What are the discursive pre-conditions for planning? In this dissertation the author analyzes and critically assesses the assumptions which underlie our thinking about planning. This is done in an analysis of firstly, how planning is legitimized, and secondly, what consequences these forms of legitimation have for planning theory as well as for planning as a political practice. LÄS MER
