Sökning: "Christofer Pihl"

Hittade 2 avhandlingar innehållade orden Christofer Pihl.

  1. 1. Marketing fads and fashions - exploring digital marketing practices and emerging organisational fields

    Författare :Christofer Pihl; Göteborg University Business and Law School of Economics; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Sammanfattning : The use of social media such as blogs has grown remarkably in Sweden during recent years. The largest segment of blogs consists of fashion blogs, i.e. blogs that focus on fashion brands, fashion products and fashion e-commerce. LÄS MER

  3. 2. Marketing Fads and Fashions

    Författare :Christofer Pihl; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social media; fashion; marketing practices; institutional entrepreneurship;

    Sammanfattning : .... LÄS MER