Sökning: "grocery stores"

Visar resultat 1 - 5 av 22 avhandlingar innehållade orden grocery stores.

  1. 1. Where to shop? : understanding consumers' choices of grocery stores

    Författare :Elin Nilsson; Anna-Carin Nordvall; Agneta Marell; Johan Jansson; Johan Hagberg; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; consumer decision-making; store choice; situation-based choices; cognitive proximity; företagsekonomi; Business Studies;

    Sammanfattning : For the last couple of decades consumer decision-making has been of increasing interest for retail as well as for consumer behaviour research. Food shopping constitutes a unique type of shopping behaviour. LÄS MER

  3. 2. If I can taste it, I want it... : sensory marketing in grocery retail stores

    Författare :Johan Swahn; Åsa Öström; Micael Dahlén; Örebro universitet; []
    Nyckelord :detaljhandel; konsumentbeteende; marknadsföring; reklam; semantik; sensorik; sensoriska beskrivningar; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : Avhandlingen syftar till att undersöka hur man kan utveckla ett kognitivt baserat sensoriskt språk för olika produkter i detaljhandel och därefter använda det i marknadsföringen i butiksledet. Vidare undersökts om denna marknadsföring har någon effekt på konsumenternas val av produkt. LÄS MER

  4. 3. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing

    Författare :Heléne Tjärnemo; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; economic systems; economic theory; Economics; econometrics; Sweden; Ecological Organic food products; grocery stores; economic policy; Nationalekonomi; ekonometri; ekonomisk teori; ekonomiska system; ekonomisk politik; Market study; Marknadsanalys;

    Sammanfattning : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. LÄS MER

  5. 4. Exploring the omnichannel transformation of material-handling configurations and logistics capabilities in grocery retail

    Författare :Ebba Eriksson; Teknisk logistik; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Omnichannel; Grocery retail; Material handling; OFC; Logistics network; Dynamic capabilities; Sorting; Transvection theory; automated order picking systems; Contingency theory; Omnichannel; Grocery retail; material handling; OFC; Logistics network; Dynamic capabilities; Sorting; Transvection theory; Automated order picking systems; Contingency theory;

    Sammanfattning : Grocery retail is going through a rapid shift. Consumers now expect to be able to shop online or in stores, get orders delivered when and where they want, and preferably as quickly as possible. LÄS MER

  7. 5. Stores and consumers : two perspectives on food purchasing

    Författare :Carina Holmberg; Handelshögskolan i Stockholm; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

    Sammanfattning : What characterises the grocery store - customer relation? Can grocery stores expect to have an active role in households’ management of everyday life? Can households, on the other hand demand active participation and help from the stores? By which methods can we learn more both about food-related consumer behaviour and about the relation between stores and consumers? Based on two empirical studies of consumer behaviour, this books deals with these issues. In the first part of the book an empirical study using 165 weeks of POS scanner data for fourteen product categories is presented. LÄS MER