Visar resultat 1 - 5 av 8 avhandlingar innehållade ordet Marknadsanalys.
Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER
Sammanfattning : This doctoral thesis deals with two closely interconnected phenomena, the adoption and diffusion of innovations. The research aims at developing both the theory of individual adoption decisions and the theory of the diffusion of an innovation in society. LÄS MER
3. Kundupplevd kvalitet i tjänsteverksamheter: En analys och kritik av den företagsekonomiska dialogen
Sammanfattning : The contemporary discussion about how to define and measure the quality of services is dominated by a subjective perspective and quality is usually grounded in the customers perception. This conceptualisation of quality (perceived service quality) is well established in business and research. LÄS MER
Sammanfattning : The aim of this thesis is to offer a contribution to the understanding of marketing work. In orthodox, mainstream marketing management literature, the work of marketing is commonly depicted as a fairly straightforward practice, technical in character, neutral in terms of social values and ideologies, operating within an objective and pre-given world. LÄS MER
5. Eco-marketing & Eco-management. Exploring the eco-orientation - performance link in food retailing
Sammanfattning : The purpose of this thesis was to develop a conceptual framework of food retailers’ ecological orientation that considers the interaction between ecological marketing and ecological management. In this context, the relationship was examined between ecological orientation and sales of ecological food products and the overall store performance of Swedish food retailers. LÄS MER