Sökning: "commercial culture"

Visar resultat 1 - 5 av 101 avhandlingar innehållade orden commercial culture.

  1. 1. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

    Författare :Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER

  3. 2. The construction of food and meal culture for political and commercial ends : EU-summits, rural businesses and World Exhibitions

    Författare :Richard Tellström; Inga-Britt Gustafsson; Birgitta Svensson; Örebro universitet; []
    Nyckelord :authenticity; commercial; cultural form; cultural value; food and meal culture; origin; political; professional; Culinary Arts and Meal Science; Måltidskunskap; Måltidskunskap; Culinary Arts and Meal Science;

    Sammanfattning : This thesis examines how cultural values of food and meal culture were expressed and used by professional agents. The overall aim was to analyse and synthesise the interpretation and creation by professionals in commercial food and meal production of what they defined as a local, regional or national food and meal culture. LÄS MER

  4. 3. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  5. 4. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930

    Författare :Louise Nilsson; Torbjörn Gustafsson-Chorell; Anders Lundgren; Roger Qvarsell; Uppsala universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; modernity; advertising; advertisement; light advertisement; shop window; visual culture; cultural studies; cities; commercial culture; consumers; consumption; advertising campaign; spectator; History of Sciences and Ideas; Idé- och lärdomshistoria;

    Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER

  7. 5. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER