Sökning: "Kommersiell upplevelse"

Hittade 3 avhandlingar innehållade orden Kommersiell upplevelse.

  1. 1. Customer value in commercial experiences Expecting the unexpected

    Detta är en avhandling från Sundsvall : Mid Sweden University

    Författare :Maria Eriksson; Mittuniversitetet.; [2017]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  2. 2. How to create a commercial experience Focus on Leadership, Values and Organizational Culture

    Detta är en avhandling från Sundsvall : Kopieringen

    Författare :Pernilla Ingelsson; Mittuniversitetet.; [2009]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; TECHNOLOGY Industrial engineering and economy Other industrial engineering and economics; TEKNIKVETENSKAP Industriell teknik och ekonomi Övrig industriell teknik och ekonomi;

    Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER

  3. 3. Creating customer value in commercial experiences

    Detta är en avhandling från Sundsvall : Kopieringen

    Författare :Maria Eriksson; Mittuniversitetet.; [2009]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; TECHNOLOGY Industrial engineering and economy Other industrial engineering and economics; TEKNIKVETENSKAP Industriell teknik och ekonomi Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER