Sökning: "advertising campaign"
Hittade 5 avhandlingar innehållade orden advertising campaign.
1. Färger, former, ljus : Svensk reklam och reklampsykologi, 1900-1930
Sammanfattning : This dissertation examines the rise of an advertisement business in Sweden and the breakthrough of advertising psychology as a field of knowledge. The aim of the investigation is to show first, how the advertising landscape changed in Sweden and, second, how technologies were used in designing the different forms of advertisement that became integrated into media and public environments, during the period 1900-1930. LÄS MER
2. Fashioning the Ecological Crisis : Sustainability and Feminism in Fashion Advertising and Communication in Contemporary Sweden
Sammanfattning : The corporatisation of social justice (gender justice, LGBTQI+ rights, racial justice) and environmental justice ideals in the last decades has grown immensely in western countries, exemplified by rainbow-clad ATM’s during Pride month or Nike using images of NFL player Kaepernick’s anti-racism protest action of taking a knee during the USA national anthem in a marketing campaign. One of the industries that has been particularly inundated with symbols of social justice is the fashion industry. LÄS MER
3. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland
Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER
4. Feministiska fantasier : mellan marknad och feminism
Sammanfattning : Feminism is highly visible in contemporary Sweden. The government labels itself feminist, artists and influencers take a stand for feminism, businesses are branded with feminist advertising and feminist tropes and symbols are visible on clothes, art and jewellery. What this kind of feminism means is not always easy to discern. LÄS MER
5. The Outsourcing PRocess - Strategic and operational realities
Sammanfattning : The combination of shorter product life cycles, increased product complexity, and resource !imitations in conjunction with the globalization of the economy puts immense pressure on corporations to become more efficient, or leaner, in their operations (Alexander 1985, Sanchez 1997, Harryson 1998). One way of managing such competitive pressures has been tooutsource certain acrivities and focus internally on what has popularly been termed core competenciq thus enabling expansion and growth without having to carry the entire financial burden This is especially true for the increasing number of firms that have assumed (whether by choice or as an imperative) the systems integrator role, which implies migrating upwards in the value chain. LÄS MER
