Sökning: "Commercial Experience"

Visar resultat 1 - 5 av 95 avhandlingar innehållade orden Commercial Experience.

  1. 1. How to create a commercial experience : Focus on Leadership, Values and Organizational Culture

    Författare :Pernilla Ingelsson; Håkan Wiklund; Pia Sandvik Wiklund; Stefan Lagrosen; Mittuniversitetet; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial experience; leadership; values; organizational culture; TQM; Kommersiell upplevelse; ledarskap; värderingar; organisationskultur; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : A new kind of commercial offer is on the rise, that of a commercial experience. It is said to be the next progression of value after a service and that it is distinct from a service in several ways, two important being a) the provider having to create something new or memorable to the customer, i.e. LÄS MER

  3. 2. Customer value in commercial experiences : Expecting the unexpected

    Författare :Maria Eriksson; Håkan Wiklund; Ingela Bäckström; Pernilla Ingelsson; Su Mi Park-Dahlgaard; Mittuniversitetet; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER

  4. 3. Creating customer value in commercial experiences

    Författare :Maria Eriksson; Håkan Wiklund; Pia Sandvik Wiklund; Rickard Garvare; Mittuniversitetet; []
    Nyckelord :ENGINEERING AND TECHNOLOGY; TEKNIK OCH TEKNOLOGIER; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; Other industrial engineering and economics; Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  5. 4. Legal reform and private enterprise : the Vietnamese experience

    Författare :Per Bergling; Claes Sandgren; Umeå universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; developing countries; judicial reform; law and development; transition; Vietnam; LAW JURISPRUDENCE; RÄTTSVETENSKAP JURIDIK; Law; juridik;

    Sammanfattning : Decades after the rise and fall of the Law and Development movement, crude theories about the relationship of law to economic development have reappeared in the wake of "transition". Having observed the process of creating laws governing ownership and contracts in Vietnam, the author of this thesis seeks to determine whether the perceived problems exist in reality and whether the "standard legal prescription" for solving them actually works. LÄS MER

  7. 5. Commercial Banking and Economic Development The Lebanese Experience 1856-1974

    Författare :Ali Abou-Zeinab; Ekonomisk-historiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Social and economic history; banking history; Lebanon; Commercial banking; Free banking; Ekonomisk och social historia;

    Sammanfattning : This thesis emphasises the role of commercial banks as financial intermediaries. It is primarily concerned with the development of the commercial banking system of Lebanon in the period 1856-1974, and assesses the role of the commercial banking system in Lebanon, as capital provider to economic development. LÄS MER