Visar resultat 1 - 5 av 574 avhandlingar innehållade ordet consumers.
1. Bundling for consumers? : Understanding complementarity and its effect on consumers' preferences and satisfaction
Sammanfattning : It is a common market practice to offer two products in a package, so called bundling. While much research investigate how companies can use bundling to increase sales and profit, less is known about how bundling can be beneficial for consumers. LÄS MER
Sammanfattning : Brands have become one of the most discussed phenomena of marketing research in recent years. They are ubiquitous in the marketplace and virtually impossible for consumers to avoid. LÄS MER
Sammanfattning : Technology is increasingly making its presence felt in the lives of consumers. This disserta-tion focuses on how consumers use, relate to and make sense of technology. Through methodo-logical triangulation in the form of interviews, diaries, experiments and observations we hear individual consumers talk about their lives with technology. LÄS MER
Sammanfattning : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. LÄS MER
5. To Choose or not to Choose Functional Foods, that is the Question : Swedish Consumers’ and Health-care Professionals’ Attitudes to and Use of Functional Foods
Sammanfattning : The aim of this thesis is to investigate attitudes to functional foods (here defined as foods with health claims) among Swedish consumers and health-care professionals. The aim is also to survey demographics and health interests associated with the consumption of functional foods among Swedish consumers. LÄS MER