Sökning: "Customer Value"

Visar resultat 1 - 5 av 215 avhandlingar innehållade orden Customer Value.

  1. 1. On customer value : a study of the IT supplier Atea and three of its customers

    Detta är en avhandling från Linköping : Linköpings universitet

    Författare :Sarah Wikner; Sarah Serbin Wikner; Högskolan i Jönköping.; Linköpings universitet.; Linköpings universitet.; [2007]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; Customer value; selection process; offering content; offering process; TECHNOLOGY; TEKNIKVETENSKAP; customer value; customer value assessment;

    Sammanfattning : At the turn of the twenty-first century, the PC company Dell was known for its "famous direct method" (Afuah and Tucci, 2003), which alludes to the direct business model. Dell created a tightly aligned business model that enabled it to manage away the need for its component inventories (Jonathan Bymes, 2003). LÄS MER

  2. 2. Developing collaborative customer-supplier relationships through value co-creation

    Detta är en avhandling från Örebro : Örebro universitetsbibliotek

    Författare :Nina Hasche; Örebro universitet.; [2006]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; value co-creation; perceived value; expected value; desired value; unanticipated value; received value; business markets; customer-supplier relationships; collaboration; SOCIAL SCIENCES Business and economics Business studies; SAMHÄLLSVETENSKAP Ekonomi Företagsekonomi; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business Studies; Företagsekonomi;

    Sammanfattning : The purpose of this study is to create understanding of the value co-creating process in business relationships, where the dyadic relationship is in focus and both the customer’s and the supplier’s view of the value co-creating process is of interest. In the introductory chapter, it is assumed that the ultimate goal of business logic is to create value, and value co-creation can be regarded as the essential reason why a customer and a supplier engage in a business relationship. LÄS MER

  3. 3. Customer Rituals Ethnographic explorations of wine rituals with families and friends

    Detta är en avhandling från Stockholm : Stockholm Business School, Stockholm University

    Författare :Luigi Servadio; Stockholms universitet.; [2018]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Business Administration; företagsekonomi; customer; rituals; value creation; ethnography;

    Sammanfattning : Marketers are increasingly adopting rituals as a powerful technique to spur product engagement and enhance customer value creation. From a customer perspective, rituals and value creation may entail broader purposes and meanings that go beyond the company’s intentions. LÄS MER

  4. 4. Creating customer value in commercial experiences

    Detta är en avhandling från Sundsvall : Kopieringen

    Författare :Maria Eriksson; Mittuniversitetet.; [2009]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Customer Expectations; Customer Satisfaction; Total Quality Management; TQM; Kommersiella upplevelser; Kundvärde; Kundförväntningar; Kundnöjdhet; Offensiv kvalitetsutveckling; TQM; TECHNOLOGY Industrial engineering and economy Other industrial engineering and economics; TEKNIKVETENSKAP Industriell teknik och ekonomi Övrig industriell teknik och ekonomi;

    Sammanfattning : There is a type of business offering gaining much attention, both in the media and in financial figures, which provides the customer with something extra, something to be remembered. This offering is a commercial experience. LÄS MER

  5. 5. Customer value in commercial experiences Expecting the unexpected

    Detta är en avhandling från Sundsvall : Mid Sweden University

    Författare :Maria Eriksson; Mittuniversitetet.; [2017]
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Commercial Experience; Customer Value; Hedonic Value; Quality; Experiential quality; TQM; Kano model; Attractive Quality; Co-creation; Storytelling; Strong Engagement; Kommersiell upplevelse; Kundvärde; Njutnings- upplevelseinriktat värde; Kvalitet; Upplevelsekvalitet; TQM; Kano-modellen; Attraktiv kvalitet; Samskapa; Storytelling och Starkt engagemang;

    Sammanfattning : To an ever greater extent, customers desire experiences that are highly emotional, personally designed and memorable. Today’s customer has an increasing need to be entertained and often searches for pleasurable offerings of hedonic value. LÄS MER