Sökning: "doktorsavhandling marknadsföring"

Visar resultat 16 - 20 av 185 avhandlingar innehållade orden doktorsavhandling marknadsföring.

  1. 16. Flexibility through Information Sharing : Evidences from the Automotive Industry in Sweden

    Författare :Nidal Dwaikat; Esmail Salehi-Sangari; Christos Tsinopoulos; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; information sharing; demand forecast; inventory data; volume flexibility; delivery flexibility; responsiveness; delivery performance; first-tier supplier; automotive Industry; PLS-SEM; Industriell ekonomi och organisation; Industrial Engineering and Management;

    Sammanfattning : Research has validated the contribution of information sharing to performance improvement. It has also suggested that flexibility is a highly important competitive priority for those companies where demand is volatile. Several studies argue that flexibility has been recognized as a key enabler for supply chain responsiveness. LÄS MER

  3. 17. Framtidens television : Vissa marknadsförings- och upphovsrättsliga spörsmål

    Författare :Joachim Enkvist; []
    Nyckelord :Law Jurisprudence; Marknadsföring; Upphovsrätt; Internet; Television; Rättsvetenskap Juridik;

    Sammanfattning : .... LÄS MER

  4. 18. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

  5. 19. Artificial market actors : explorations of automated business interactions

    Författare :Richard Gatarski; Fred van Raaij; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Artificial intelligence; Electronic commerce; Marknadsföring; Artificiell intelligens; Elektronisk handel; Business Administration; företagsekonomi;

    Sammanfattning : Digital machines (computer hardware and software) have been used to support business activities for over 50 years. During the past 10 years, these machines have changed profoundly in terms of numbers, types of application, and features. LÄS MER

  7. 20. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Författare :Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER