Visar resultat 1 - 5 av 18 avhandlingar innehållade ordet consumerism.
Sammanfattning : The power dynamics of consumerism is an important aspect of contemporary consumer culture. Within the field of marketing and consumption, consumer culture theory (CCT) tends to understand power in terms of agency, the ability of consumers to emancipate from a market infused by the culture of consumerism. LÄS MER
Sammanfattning : The purpose of this doctoral thesis is to read August Strindberg’s Giftas in relation to two strands: conduct books on one hand and consumer culture on the other, and to analyse representations of the presence of didactic, disciplinary subject positions as well as the presence of consumer culture, in relation to gender and exercise of power.In the thesis the concepts of consumption/consumerism, including transaction and exposition, are introduced and analysed, as well as the discussion around the status of marriage, and the debate about gender differences and power relations at the time of the publication of Giftas. LÄS MER
3. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
4. En fiende till civilisationen : manlighet, genusrelationer, sexualitet och rasstereotyper i svensk filmkultur under 1920-talet
Sammanfattning : The setting for this study is Swedish film culture of the 1920s, which has been studied with a focus on representations of masculinity and gender relations according to four themes: 1) children and youth 2) fatherhood and love 3) sexuality and popularity 4) ethnicity and racial stereotyping. The rise of new consumer culture in the first decades of the 20th century created turmoil between traditional and modern values, not least when it came to conceptions of gender. LÄS MER
Sammanfattning : This study investigates the relationship between the fashion and film industries during the classical era between the early 1930s and mid-1940s. It focuses on the three-strip Technicolor process as the binding force upon which these two industries relied in collaborations during that time and looks at technical challenges the new process presented to productions in terms of wardrobe design. LÄS MER