Sökning: "guerilla marketing"
Hittade 1 avhandling innehållade orden guerilla marketing.
1. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience
Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER
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