Sökning: "doktorsavhandling marknadsföring"
Visar resultat 11 - 15 av 185 avhandlingar innehållade orden doktorsavhandling marknadsföring.
11. Servicescape for Digital Wellness Services for Young Elderly
Sammanfattning : In this thesis digital wellness services (DWSs) are in focus. The DWSs are services provided through digital devices, such as smartphones, bracelets, and tablets, by using digital environments such as Internet, cloud services, and websites. LÄS MER
12. Political Marketing: Understanding and Managing Stance and Brand Positioning
Sammanfattning : This thesis investigates the strategic stance of a political brand and the factors that affect its positioning. The question related to the positioning of a political brand is complex. Nowadays, political leaders should be able to define the characteristics of their political brand. LÄS MER
13. Deal of the day : an assessment of a new form of sales promotion
Sammanfattning : Deal of the day is a new business model that has been adopted by thousands of companies worldwide. For marketers and consumers, deal of the day is a form of sales promotion in which an intermediary manages a list of subscribers, and allows merchants access to promote their offerings at a discount, in exchange for a commission. LÄS MER
14. Contagious Communications : The role of emotion in viral marketing
Sammanfattning : The “connection generation” craves interaction with and connection to vast social networks through the sharing of information, photos, opinions, entertainment and news. This sharing comes in the form of electronic word-of-mouth or eWOM, and provides marketing and communication managers with an unparalleled opportunity to reach a large number of consumers quickly. LÄS MER
15. Apps in the U-space : From mobile to ubiquitous marketing
Sammanfattning : Smart mobile devices are becoming increasingly essential daily companions. Applications (apps) are the interface through which the consumer can leverage unique capabilities of smart mobile devices to interact with people, other devices and firms via the supporting mobile ecosystem. LÄS MER