Sökning: "Philip Grant"

Hittade 2 avhandlingar innehållade orden Philip Grant.

  1. 1. Exploring Branded Flash Mobs : A study of the impact of branded flash mobs on consumer behavior and consumer experience

    Författare :Philip Grant; Esmail Salehi-Sangari; Gerarad Prenderjast; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; branded entertainment; flash mob; consumer behaviour; guerilla marketing; viral marketing; brand equity; Aad; Nationalekonomi; Economics;

    Sammanfattning : The desire of every marketer is to develop and maintain strong customer relationships. One way this can be accomplished is through effective advertising. Marketers have recently begun to brand flash mobs as a way to effectuate strong brand relationships. LÄS MER

  3. 2. Understanding and Supporting Product-Service System Designing : Preliminary Insights and Support for Designing Resource-Efficient and Effective Solutions

    Författare :Abhijna Neramballi; Tomohiko Sakao; Mattias Lindahl; Philip Cash; Linköpings universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : This licentiate thesis aims to establish the basis for scientifically understanding and supporting the cognitive processes involved in the conceptual design of resource- efficient and effective product-service systems (PSSs). The research carried out is transdisciplinary in nature and includes both prescriptive and descriptive studies. LÄS MER