Sökning: "marketing history"

Visar resultat 1 - 5 av 38 avhandlingar innehållade orden marketing history.

  1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

  2. 2. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    Författare :Nikolas Glover; Pär Frohnert; Mary Hilson; Stockholms universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; History; Historia; History; historia;

    Sammanfattning : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. LÄS MER

  3. 3. Trygghet som handelsvara : Privat folkförsäkring i det framväxande välfärdssamhället 1900–1950

    Författare :Alf Sjöblom; Orsi Husz; Nils Edling; Niklas Stenlås; Stockholms universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Industrial Life Insurance; Industrial Assurance; Insurance; Welfare; Welfare State; Social Policy; Marketing; Governmentality; Social Engineering; Actuarial; Sweden; 20th Century; Trust; Agency System; History; historia;

    Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER

  4. 4. Ett hållbart minne? Historiebruk kring Georg Carl von Döbeln 1848-2009

    Författare :Anders Dybelius; Jönköping University; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Georg Carl von Döbeln; Johan Ludvig Runeberg; Use of history; culture of history; sybolic figure; educational culture; popular culture; commemorative culture;

    Sammanfattning : The purpose of this thesis is to examine the use of history in relation to General Georg Carl von Döbeln (1758–1820), a prominent Swedish commander in the “Finnish War” of 1808–1809. The empirical material is extensive and includes, among others, a dissertation, biographies, movies, newspapers and weekly journals, an opera, a radio play, novels, a students’ farce, theatre plays, video recordings from various commemorative events, and annuals. LÄS MER

  5. 5. Grundat 1876 : Historia och företagsidentitet inom Ericsson

    Författare :Brita Lundström; Marie Nisser; Lars Thue; KTH; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; industrial history; history of technology; cultural history; use of history; business history; corporate identity; factory buildings; telecommunication; Ericsson; Telefonplan Midsommarkransen ; Kista; Stockholm; National Museum of Science and Technology; Sweden; 20th century.; History of technology and industry; Teknik- och industrihistoria;

    Sammanfattning : This doctoral thesis sets out to analyse the importance of history use in the modern industrial enterprise and its role in creating and transforming corporate identity. Both history use and corporate identity are concerned with creating and using a narrative or a self-image, and these concepts, accordingly, provide the starting point of the study. LÄS MER