Sökning: "marketing history"
Visar resultat 1 - 5 av 38 avhandlingar innehållade orden marketing history.
1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971
Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER
Sammanfattning : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. LÄS MER
Sammanfattning : Industrial Life Insurance (ILI) was introduced in Sweden in the beginning of the 1900s. Following models already used in the United Kingdom and the United States, this insurance was specifically aimed at manual labourers, promising pension savings and compensation to surviving relatives. LÄS MER
Sammanfattning : The purpose of this thesis is to examine the use of history in relation to General Georg Carl von Döbeln (1758–1820), a prominent Swedish commander in the “Finnish War” of 1808–1809. The empirical material is extensive and includes, among others, a dissertation, biographies, movies, newspapers and weekly journals, an opera, a radio play, novels, a students’ farce, theatre plays, video recordings from various commemorative events, and annuals. LÄS MER
Sammanfattning : This doctoral thesis sets out to analyse the importance of history use in the modern industrial enterprise and its role in creating and transforming corporate identity. Both history use and corporate identity are concerned with creating and using a narrative or a self-image, and these concepts, accordingly, provide the starting point of the study. LÄS MER