Sökning: "advertising history"

Visar resultat 1 - 5 av 22 avhandlingar innehållade orden advertising history.

  1. 1. Regulating a Controversy : Inside Stakeholder Strategies and Regime Transition in the Self-Regulation of Swedish Advertising 1950–1971

    Författare :Michael Funke; Dan Bäcklund; Magnus Eklund; Thomas Pettersson; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; advertising; advertising criticism; advertising regulation; advertising history; advertising industry; affluent society; business; business associations; business history; business interest organizations; business studies; competition; consumer; consumer politics; consumer history; consumerism; co-regulation; corporatism; economic history; history; interest groups; market regulation; marketing; marketing history; marketing regulation; marketer; policy studies; policy process; political economy; political science; postwar; regime; regulation theory; self-regulation; market self-regulation; self-regulation history; stakeholder; Sweden; efterkrigstiden; ekonomisk historia; företagsekonomi; företagshistoria; historia; intressegrupper; konsumentfrågor; konsumentpolitik; konsumenthistoria; konsumenträtt; korporatism; lagstiftning; marknad; marknadsföring; marknadsföringshistoria; marknadsregleringar; marknadsrätt; näringslivet; näringslivsorganisationer; politisk ekonomi; regleringar; regleringsteori; reklam; reklambranschen; reklamhistoria; rättshistoria; samhällsvetenskap; samreglering; självreglering; socialdemokratin; statsvetenskap; Sverige; Ekonomisk historia; Economic History;

    Sammanfattning : This thesis concerns the development of the self-regulation of advertising in Sweden from 1950 until 1971. Self-regulation was initiated in the 1930s due to a business desire to regulate fair competition in marketing, and while it initially was a minor operation, the 1950s and 1960s were characterized by extensive development. LÄS MER

  2. 2. Resfeber : Berättelser från semesterns barndom 1938−1959

    Författare :Aurora Lewén; Mats Morell; Ann-Catrin Östman; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; HUMANITIES; HUMANIORA; SAMHÄLLSVETENSKAP; HUMANIORA; SOCIAL SCIENCES; HUMANITIES; vacation history; vacation memories; holiday consumption; history of travel and tourism; history of the holiday; views on nature; views on social relations; views on family; views on relaxation and rest; motives for legislation; advertising vacation; semesterhistoria; semesterminnen; semesterfrågelista; semesterkonsumtion; turismhistoria; resehistoria; semesterresa; naturuppfattning; syn på sociala relationer; syn på familjen; syn på vila; motiv till semesterlagstiftning; semesterreklam; ekonomisk historia; Economic History;

    Sammanfattning : The dissertation provides an in-depth analysis of Swedes’ perceptions about vacations during the period of 1938 to 1959. The aim is to contribute to a more thorough understanding of vacation-related consumption, which in Sweden was of growing economic importance from the 1930s and onwards. LÄS MER

  3. 3. National Relations : Public diplomacy, national identity and the Swedish Institute 1945-1970

    Författare :Nikolas Glover; Pär Frohnert; Mary Hilson; Stockholms universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANIORA; HUMANITIES; Swedish Institute; public diplomacy; cultural diplomacy; Sweden; history; twentieth century; national identity; nationalism; image of Sweden; Swedishness; communication history; propaganda; cultural exchange; foreign policy; cultural policy; Cold War; History; Historia; History; historia;

    Sammanfattning : This thesis considers the first twenty-five years of the semi-governmental Swedish Institute for Cultural Exchange with Foreign Countries. Specifically, this is done through an analysis of the Institute’s funding, its policy discussions and its produced materials. LÄS MER

  4. 4. Stoutwear and the Discourses of Disorder : Constructing the Fat, Female Body in American Fashion in the Age of Standardization, 1915-1930

    Författare :Lauren Downing Peters; Klas Nyberg; Caroline Evans; Hazel Clark; Andrea Kollnitz; Reina Lewis; Stockholms universitet; []
    Nyckelord :HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANIORA; HUMANIORA; HUMANIORA; HUMANITIES; HUMANITIES; HUMANITIES; American history; consumer culture; cultural history; design; discourse; dress history; fashion; fashion history; fashion magazines; fat; identity; Michel Foucault; modernism; modernity; plus-size; self-fashioning; technology; the body; women; modevetenskap; Fashion Studies;

    Sammanfattning : This dissertation examines how fashion media discourses created the conditions through which the fat, female body was both known and constructed within the context of the early large-size garment industry in the United States, or what between the years 1915 and 1930 was known as “stoutwear.” Drawing on a wide array of media sources, including women’s and fashion magazines, trade journals, catalogs and style guides, and employing Michel Foucault’s archaeological method, the dissertation examines the productive nature of fashion discourse in the construction and constitution of the fleshy body, or how the discourses of stoutwear brought order to the disorderly, fat, female body. LÄS MER

  5. 5. En förbindelse med en större värld : Postorder i Sverige under tidigt 1900-tal

    Författare :Charlotte Nilsson; Mediehistoria; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; HUMANIORA; HUMANIORA; SOCIAL SCIENCES; HUMANITIES; HUMANITIES; mail order; media history; Åhlén Holm; advertising; catalogue; sales agency; media event; commercial literacy; Sweden; countryside; everyday life; early 20th century; infrastructure; postorder; mediehistoria; Åhlén Holm; annonsering; katalog; agentur; mediehändelse; infrastruktur; reklamkunnighet; Sverige; landsbygd; vardagsliv; tidigt 1900-tal;

    Sammanfattning : This thesis examines mail order in early 20th-century Sweden from the perspective of media history. Its aim is to study the mediated encounter between the foremost mail-order company in Sweden, Åhlén & Holm, and its audience, in order to answer the question of what this mediated link meant for the living conditions and conceptual worlds of the contemporary audience, as well as for the advancement of a Swedish consumer society. LÄS MER