Sökning: "place image"

Visar resultat 1 - 5 av 869 avhandlingar innehållade orden place image.

1. 1. Through the Looking Glass : An Identity-Based View of Place Branding

   Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

   Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

3. 2. Becoming-place : (Re)conceptualising friluftsliv in the Swedish physical education and health curriculum

   Författare :Jonas Mikaels; Suzanne Lundvalll; Erik Backman; Chris Loynes; Gymnastik- och idrottshögskolan; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; relational materialism; place; curriculum; friluftsliv; Deleuze; Samhällsvetenskap Humaniora; Social Sciences Humanities;

   Sammanfattning : This thesis aims to critically examine taken for granted assumptions underpinning friluftsliv and outdoor education as a learning area in the curriculum, and to explore the educational potential of a place-responsive pedagogy. A growing body of critical research in outdoor studies suggest that there has been a discursive shift away from an activity-based personal and social development discourse, in favour of more critical awareness in outdoor education research. LÄS MER

4. 3. Imagineering Place : The Branding of Five Chinese Mega-Cities

   Författare :Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; företagsekonomi; Business Administration;

   Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER

5. 4. Ortnamnsanpassning som process : En undersökning av vendiska ortnamn och ortnamnsvarianter i Knýtlinga saga

   Författare :Alexandra Petrulevich; Henrik Williams; Staffan Nyström; Michael Lerche Nielsen; Uppsala universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; place-name replication; place-name adaptation; Old Norse; Knýtlinga saga; Wendish place-names; contact onomastics; philology; ortnamnsreplikation; ortnamnsanpassning; fornvästnordiska; Knýtlinga saga; vendiska ortnamn; kontaktonomastik; ortnamnsvariant; filologi; Pommern; vender; språkkontakt; polabiska; pomoranska; Nordiska språk; Scandinavian Languages;

   Sammanfattning : The aim of the thesis is to theoretically and empirically describe and explain the phenomenon of place-name adaptation which does not necessarily end with the borrowing or replication of place-names but can continue further. 48 Wendish place-names in Knýtlinga saga, including their attestations and variants in a selection of the saga’s text carriers and corresponding text witnesses, constitute the primary material for the investigation. LÄS MER

7. 5. Geographies of Place Branding : Researching through small and medium sized cities

   Författare :Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography;

   Sammanfattning : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. LÄS MER