Sökning: "place branding"

Visar resultat 1 - 5 av 20 avhandlingar innehållade orden place branding.

  1. 1. Geographies of Place Branding : Researching through small and medium sized cities

    Författare :Ida Andersson; Brita Hermelin; Gunnel Forsberg; Andy Pike; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography; Place branding;

    Sammanfattning : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. LÄS MER

  2. 2. Imagineering Place : The Branding of Five Chinese Mega-Cities

    Författare :Emma Björner; Per Olof Berg; Ali Yakhlef; Xiucheng Fan; Mihalis Kavaratzis; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; China; Chinese mega-cities; city branding; fieldwork; ideology; imagery; images; imaginaries; imagineering; language; multiple case-study; place branding; power; Business Administration; företagsekonomi;

    Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER

  3. 3. The Political Dimension of Place Branding

    Författare :Andrea Lucarelli; Per Olof Berg; Jacob Östberg; Martin Kornberger; Dominique Bouchet; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; politics; ecology; place branding; policy; positioning; ideology; biopolitical; complexity; spatio-temporal; Business Administration; företagsekonomi; politics;

    Sammanfattning : Place branding is commonly understood as the application of marketing and commercial ideas, strategies, measurements and logic to the realm of places such as cities, regions and nations. Nevertheless, place branding is also understood as the locus where political activities – imbued with political impact and political effects – appear and affect the soft and hard infrastructures of urban agglomeration and other spatial environments. LÄS MER

  4. 4. A place apart? : Debating landscapes and identities in the Shetland Islands

    Författare :Charlotta Malm; Anders Wästfelt; Kenneth R Olwig; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Shetland Islands; landscape; identity; devolution; Scottish Natural Heritage SNH ; place branding; land use planning; northness; island studies; cultural and geographical location; Human Geography; kulturgeografi;

    Sammanfattning : Based around the concepts of landscape and identity, this thesis examines several contemporary debates in the Shetland Islands with a view to finding out more about where people in this group of islands currently ‘are’ in terms of their geographical and cultural location, from both a local and non-local perspective.Drawing on a multi-method approach, including textual analysis, participant observation and semi-structured interviews, the study points to the often complex and contentious relationship between power structures and notions of local versus national interests, particularly in the areas of landscape management and nature conservation. LÄS MER

  5. 5. Re-Branding A Nation Online : Discourses on Polish Nationalism and Patriotism

    Författare :Magdalena Kania-Lundholm; Vessela Misheva; Simon Lindgren; Magdalena Kania Lundholm; Uppsala universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; nationalism; patriotism; nation branding; nation re-branding; cyberspace; Poland; post-socialist transformation; cultural national intimacy; Sociologi; Sociology;

    Sammanfattning : The aim of this dissertation is two-fold. First, the discussion seeks to understand the concepts of nationalism and patriotism and how they relate to one another. In respect to the more critical literature concerning nationalism, it asks whether these two concepts are as different as is sometimes assumed. LÄS MER