Sökning: "flagship buildings"

Hittade 1 avhandling innehållade orden flagship buildings.

  1. 1. Geographies of Place Branding Researching through small and medium sized cities

    Detta är en avhandling från Stockholm : Department of Human Geography, Stockholm University

    Författare :Ida Andersson; Stockholms universitet.; [2015]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; geografi med kulturgeografisk inriktning; Geography with Emphasis on Human Geography; place branding; place marketing; small and medium sized cities; hotels; flagship buildings; policy tourism; policy boosterism; green cities; regional development; economic geography; Sweden; Växjö; Place branding;

    Sammanfattning : Place branding is commonly conceptualized with a focus on big cities, such as London, New York and Singapore, building from concepts and models from mainstream branding theory. In contrast to such conceptualizations, this thesis focuses on place branding in small and medium-sized cities. LÄS MER