Sökning: "Industriell marknadsföring"
Visar resultat 1 - 5 av 116 avhandlingar innehållade orden Industriell marknadsföring.
- Detta är en avhandling från Linköping : Linköpings universitet
Sammanfattning : The purpose ofthis dissertation is to explore and analyse the implications of the integration of e-business into mature and established companies and how e-business can contribute to business development. Changes in general and e-business in particular have the potential to penetrate different areas of a company and thus we ought to analyse how e-business is integrated into the entire company (both strategically and operationally) if we aim to understand how this happens. LÄS MER
- Detta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : The traditional approach to selling was developed in a consumer context. Traditionally, selling has been about identifying prospects, making persuasive presentations and closing the deal. In this study it is argued that industrial selling is something quite different. Industrial selling takes place within long-term relationships. LÄS MER
3. Supply chain management : an empirical study on Swedish manufacturing firms enterprise systems adoption, supply chain integration, competition capability and performanceDetta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : Today's marketplace is more fiercely competitive than ever before. Globalization, continual technological advances, and an ever-changing customer demand for new products have brought about new managerial practices and business models. LÄS MER
4. Product design and supply chain fulfillment through a generative customization solution to achieve discontinuous innovationDetta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : The goal of discontinuous innovation Is to Disrupt Existing Market Equilibrium and create new combinations of Consumers, Producers, and Markets, But It Is Yet to Be Stood in an Aggregate from product design and supply chain systems. Without an Aggregate System Representation Of The innovation continuum (market equilibrium, incremental and discontinuous innovation) for elements of product design and Supply Chain Fulfillment, IT Will Be more DIFFICULT for companies to Develop an innovation strategy as result. LÄS MER
5. The assessment of the effect of trust on the long-term business relationship from the buyer's perspective cases of Mega Iranian car manufacturerDetta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : .... LÄS MER