Sökning: "self-congruence"

Hittade 2 avhandlingar innehållade ordet self-congruence.

  1. 1. Through the Looking Glass : An Identity-Based View of Place Branding

    Författare :Carola Strandberg; Maria Ek Styvén; Åsa Wallström; Eric Braun; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Place branding; identity-based place branding; place identity; place’s identity; places identity; places identities; place brand identity; place image; place brand image; self-congruity; self-congruence; place attachment; positive word-of-mouth; word-of-mouth; place advocacy; place ambassadorship; likelihood to stay; intention to stay; resident retention; stakeholders; residents; citizens; inhabitants; visitors; co-creators; co-creation; place brand; Industrial Marketing; Industriell marknadsföring;

    Sammanfattning : Places of today face intense global competition for crucial resources. Attracting visitors and retaining residents is vital especially for post-industrial cities and rural places facing a loss of traditional industrial jobs, and urbanization and centralization of the population and economy. LÄS MER

  3. 2. Fit in to stand out : An experience perspective on value creation

    Författare :Claes Högström; Anders Gustafsson; Bård Tronvoll; Martin Löfgren; Bo Edvardsson; Thorsten Gruber; Karlstads universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; use value; consumer experiences; value creation; strategic schemas; attractive quality; Business Administration; Företagsekonomi;

    Sammanfattning : In order to grow and survive, a firm must create value with consumers in ways that both fit in with consumer demands and stand out from competitors. Focusing on and understanding consumer and firm assessments of value and creation of value has become a central scope in the contemporary strategic management and marketing literature for understanding and explaining firm survival and success. LÄS MER