Sökning: "city branding"
Visar resultat 1 - 5 av 9 avhandlingar innehållade orden city branding.
Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER
Sammanfattning : The aim of this study is to examine the use of famous historical or fictional persons in place branding. It seeks to analyze the images of places that are produced, and the representations of persons that are used in branding practices. LÄS MER
3. The Sustainable City Becomes Climate-Smart : How Smart City Ideas Reshape Urban Environmental Governance
Sammanfattning : The idea of smart cities has become enormously popular during the past decade. Environmental governance is one issue in which smart city ideas seem to hold potential. However, there is an incredible variety in what it means for a city to be ‘smart’. LÄS MER
4. Malmös omvandling: från arbetarstad till kunskapsstad : En diskursanalytisk studie av Malmös förnyelse
Sammanfattning : Increasingly cities compete for tourist dollars, shoppers, financial investments, know-how and tax-payers by bolstering the cities images as centers of creativity, innovation, knowledge, art, design and so forth. Accelerated and intensified globalization, technological advances, market deregulations,de-industrializations and socio-economic change have urged cities, especially former industrial cities, to remake their image and to develop a new identity. LÄS MER
5. Upplevelseindustrins turistmiljöer : Visuella berättarstrategier i svenska turistanläggningar 1985-2005
Sammanfattning : This thesis examines tourist establishments – mainly hotels, holiday villages, resorts, theme parks and outlet centers – in the age of the Experience Economy, post-modernism, and branding. The purpose is to analyse tourist environments and resorts from a narrative and ideological perspective, to identify and analyse stories, tales and history as the resources in the designing of Swedish tourist establishments during the period 1985-2005 by a multiple case study. LÄS MER