Sökning: "Semiotic development"

Visar resultat 11 - 15 av 33 avhandlingar innehållade orden Semiotic development.

  1. 11. «Und denn hemmer eifach e Burka bracht» : Sprachwissenschaftliche Studien zu Memes im politischen Diskurs in Deutschland, Österreich und der Schweiz

    Författare :Fabia Hultin Morger; Susanne Tienken; Charlotta Seiler Brylla; Martin Luginbühl; Georg Weidacher; Stockholms universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; HUMANIORA; HUMANITIES; affordances; discourse studies; German; globalization; glocalization; Internet memes; media linguistics; multimodality; political discourse; politolinguistics; populism; semiotic resources; text linguistics; Web 2.0; German; tyska;

    Sammanfattning : In this compilation thesis I examine Internet memes within the political discourse of the three major German-speaking countries Austria, Germany and Switzerland. The analysis incorporates several theoretical and methodological approaches, including politolinguistics and discourse studies, text linguistics, multimodality theory and media linguistics. LÄS MER

  3. 12. Vithetens koagulerade hjärta. Om avkoloniserande läsningars möjlighet : The Congealed Heart of Whiteness. On the Possibility of Decolonial Readings

    Författare :Therese Svensson; Göteborgs universitet; []
    Nyckelord :HUMANIORA; HUMANITIES; Litteraturvetenskap; Astarte; Karin Boye; Doktor Glas; Hjalmar Söderberg; Herrar; Ludvig Nordström; Modernikolonialitet; Kolonialitet; Avkolonisering; Vithet; Rasialitet; Decolonial reading; Decolonial methodology; Decolonisation; Avkoloniserande läsning; Ch ixi; Barbara Christian; Companion Species; Donna Haraway; Indigeneity; Marked Racialization; Material-Semiotic; Modernicoloniality; New Materialism; Rauna Kuokkanen; Silvia Rivera Cusicanqui; Sápmi; Scandinavian fiction; Unmarked racialization; Whiteness; Avkoloniserande metod;

    Sammanfattning : The purpose of this dissertation is to read three Swedish-language works of literary fiction from the 20th century in a decolonising way in order to provide insights into what the development of such a reading style entails. With this goal in mind, I make use of theoretical and methodological perspectives taken from decolonial studies, indigenous studies, neomaterialism and critical race- and whiteness studies. LÄS MER

  4. 13. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Författare :Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Sammanfattning : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. LÄS MER

  5. 14. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration

    Författare :Mats Urde; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand competence; resource-based strategy; trademark protection; genericness; trademark degeneration; brand identity; Brand strategy; brand orientation; management; Företagsledning; Management of enterprises;

    Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER

  7. 15. Good Guys : A Cultural Semiotic Study of the Print Advertising of the Oil Industry (1900-2000)

    Författare :Pamela Vang; Jan Anward; Angelika Linke; Heidrun Kämper; Linköpings universitet; []
    Nyckelord :Oil industry; brand; print advertisements; communication; cultural semiotics; dialogism; myth; rhetoric; 20th century; Oljeindustrin; branding; tryckta annonser; kommunikation; kultursemiotik; dialogism; myt; retorik; 1900-talet;

    Sammanfattning : Oil is central to our lives and is the source of many of the conveniences that we take for granted. It can bring wealth and prosperity to individuals and to nations, but is also a source of political conflict and the consequences of its impact on the environment are only now beginning to be fully recognised. LÄS MER