Sökning: "top-down branding"
Hittade 3 avhandlingar innehållade orden top-down branding.
1. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case
Sammanfattning : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. LÄS MER
2. Creative voices of the city : Articulating media, space and cultural identities by creative collectives in Southeast Asia
Sammanfattning : This thesis investigates the lived cultures of the individuals within collectives who are part of creative cities in Southeast Asia. Such individuals and their creative collectives are all too often rendered silent and unnoticed within the official narratives of creative city branding. LÄS MER
3. Kustnära yrkesfiske i förändring : Från mångsysslare till entreprenör
Sammanfattning : In this dissertation inshore commercial fisheries are being studied from a cultural analytical perspective with a focus on service production and hospitality. The dissertation title, ”Inshore commercial fisheries in change. LÄS MER