Sökning: "genericness"

Hittade 2 avhandlingar innehållade ordet genericness.

  1. 1. Progression and Regression. Aspects of Advanced Swedish Students' Competence in English Grammar

    Detta är en avhandling från English Studies

    Författare :Monica Karlsson; Lund University.; Lunds universitet.; [2001]
    Nyckelord :HUMANIORA; HUMANITIES; Engelska språk och litteratur ; English language and literature; error gravity; proper noun; identification frame; genericness; the zero article; ‘idiomatic’ prepositional use; ‘systematic’ prepositional use; ‘basic’ prepositional use; non-contiguous subject-verb construction; contiguous subject-verb construction; subject-verb concord; fossilisation; restructuring of information; automatisation; interlanguage; cognitive second language acquisition theory; U-curve development; regression; progression; developmental pattern; relative frequency; error score; potential error; developmental continuum; advanced learner; Grammar; semantics; semiotics; syntax; Grammatik; semantik; semiotik; Applied linguistics; foreign languages teaching; sociolinguistics; Tillämpad lingvistik; undervisning i främmande språk; sociolingvistik;

    Sammanfattning : This thesis investigates advanced Swedish students’ development of three grammatical phenomena: subject-verb concord, prepositions and article use in compositions and translations. In order to describe the students’ development of these categories, actual errors are related to potential errors forming so called ‘error scores’. LÄS MER

  2. 2. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration

    Detta är en avhandling från Mats Urde, Möllegatan 7, 263 32 Höganäs, Sweden (Fax: +46-42 34 34 13)

    Författare :Mats Urde; Lund University.; Lunds universitet.; [1997]
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand competence; resource-based strategy; trademark protection; genericness; trademark degeneration; brand identity; Brand strategy; brand orientation; management; Företagsledning; Management of enterprises;

    Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER