Sökning: "destination marketing"

Visar resultat 1 - 5 av 13 avhandlingar innehållade orden destination marketing.

  1. 1. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv

    Författare :Yvonne von Friedrichs Grängsjö; Lars-Johan Lindqvist; Stockholms universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination marketing; relationships; network; co-operation; competition; norms; Marknadsundersökning; turism; marknadsföring; företagssamarbete; marknadsanalys; marknadsforskning; platsmarknadsföring; Business Administration; företagsekonomi; Destinationsmarknadsföring; relationer; nätverk; interaktion; Business studies; Företagsekonomi;

    Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER

  2. 2. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; Göteborgs universitet; Gothenburg University; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  3. 3. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Sammanfattning : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. LÄS MER

  4. 4. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Författare :Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER

  5. 5. Mediatized tourism : The convergence of media and tourism performances

    Författare :Maria Månsson; Institutionen för service management och tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Sense of place; Popular culture; Performance; Mediatization; Film tourism; Destination marketing; Convergence; The Da Vinci Code;

    Sammanfattning : Popular culture and tourism are intertwining. The use of film and literature amongst destination marketing organisations is a global trend, but how can we understand this phenomenon and all the processes involved? Up to now popular culture and tourism have been researched mainly from a single media perspective. LÄS MER