Sökning: "destination marketing"

Visar resultat 1 - 5 av 14 avhandlingar innehållade orden destination marketing.

  1. 1. Destinationsmarknadsföring : en studie av turism ur ett producentperspektiv

    Författare :Yvonne von Friedrichs Grängsjö; Lars-Johan Lindqvist; Stockholms universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination marketing; relationships; network; co-operation; competition; norms; Marknadsundersökning; turism; marknadsföring; företagssamarbete; marknadsanalys; marknadsforskning; platsmarknadsföring; Business Administration; företagsekonomi; Business studies;

    Sammanfattning : The analysis of the marketing of a tourist destination brings into question quite different issues than those that apply to a single company. The marketing of a tourist destination demands the participation of many stakeholders, because of the complexity of the tourist product and the fact that the production and the consumption of the product both take place at the destination. LÄS MER

  3. 2. Producing, branding and managing multifaceted tourist destinations: Cartagena, Colombia, as a study case

    Författare :Narcís Bassols Gardella; Antonio Paolo Russo; Andrew Smith; Universitat Rovira i Virgili. Departament de Geografia; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tourism; destination making; destination management; place branding; destination marketing; sun and sand; heritage production; heritage management; built military heritage; urban development; city planning; stakeholders’ management; top-down branding; bottom-up branding; icons; multifaceted destinations; destination lifecycle; critical theory; critical geographies; Cartagena de Indias; Colombia; Caribbean; Latin America; turisme; màrqueting de destinacions; gestió de destinations; producció de destinacions; brànding territorial; sol i platja; producció de patrimoni; gestió del patrimoni; patrimoni militar construït; desenvolupament urbà; planificació urbana; management d’actors; brànding top-down; brànding bottom-up; icones; destinacions polifacètiques; cicle de vida de les destinacions; teoria crítica; geografia crítica; Cartagena d’Índies; Colòmbia; Carib; Amèrica Llatina.; Geography; Geografi;

    Sammanfattning : The present dissertation intends to unveil some of the dynamics and processes found in multifaceted destinations. Two broad conceptual areas are considered in order to conceptualize and analyse the issues found in such places: destination making and destination management. LÄS MER

  4. 3. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Göteborgs universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; destination development; place branding; participatory design; experience innovation;

    Sammanfattning : An increasing demand for environmental, socio - cultural and political aspects has led to that more integrated methods of tourism planning has evolved, which emphasize sustainability as a key fa c- tor. However, it is argued that the term sustainability is used carelessly and that the social aspect is often overlooked. LÄS MER

  5. 4. A marketing design approach to destination development

    Författare :Eva Maria Jernsand; Chalmers tekniska högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; place branding; participatory design; experience innovation; destination development;

    Sammanfattning : An increasing demand for environmental, socio-cultural and political aspects has led to that moreintegrated methods of tourismplanning has evolved, which emphasize sustainability as a key fac-tor. However, it is argued that the term sustainability is used carelesslyand that the social aspectis often overlooked. LÄS MER

  7. 5. Healthcare Service Marketing in Medical Tourism : An Emerging Market Study

    Författare :Michelle Rydback; Akmal Hyder; Erik Borg; Aihie Osarenkhoe; David Sörhammar; Södertörns högskola; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; healthcare service marketing; medical tourism; emerging market; service marketing; trust; network; customization; word of mouth; supplementary services; Philippines; Politics; Economy and the Organization of Society; Politik; ekonomi och samhällets organisering;

    Sammanfattning : Medical tourism (MT) enables patients to satisfy their healthcare needs by traveling outside their country of residence to obtain medical treatment. The increasing number of scientific publications, different countries’ engagement in providing care for foreigners, and patients heading abroad to receive healthcare indicate the growth and popularity of MT. LÄS MER