Sökning: "resource-based strategy"
Visar resultat 1 - 5 av 34 avhandlingar innehållade orden resource-based strategy.
1. Gaining competitive advantage through information technology. A resource-based approach to the creation and employment of strategic IT resources
Sammanfattning : Information technology is a central phenomenon in modern society. It is widely used in a variety of settings and commercial firms use it for a variety of purposes. LÄS MER
Sammanfattning : The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of logistics.The clothing retailers H&M and Inditex manage to pursue strategies of growth under sustained profitability. LÄS MER
Sammanfattning : .... LÄS MER
4. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration
Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER
Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER