Sökning: "resource-based strategy"

Visar resultat 1 - 5 av 34 avhandlingar innehållade orden resource-based strategy.

  1. 1. Gaining competitive advantage through information technology. A resource-based approach to the creation and employment of strategic IT resources

    Författare :Thomas Kalling; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; enterprise resource planning; information technology; resource management; resource-based view; strategy process; strategic management; business strategy; competitive advantage; Management of enterprises; Företagsledning; management;

    Sammanfattning : Information technology is a central phenomenon in modern society. It is widely used in a variety of settings and commercial firms use it for a variety of purposes. LÄS MER

  2. 2. On Logistics in the Strategy of the Firm

    Författare :Tobias Kihlén; Mats Abrahamsson; Andreas Norrman; Linköpings universitet; []
    Nyckelord :SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; Business and economics; logistics; strategy; resource-based view; positioning theory; Ekonomi; Business and economics; Ekonomi;

    Sammanfattning : The purpose of this thesis is to describe and analyse the role of logistics in the strategy of the firm. Leading to this purpose are empirical observations of firms that manage to grow under sustained profitability, by the means of logistics.The clothing retailers H&M and Inditex manage to pursue strategies of growth under sustained profitability. LÄS MER

  3. 3. Entrepreneurial strategy as business model development : the role of resources and networks

    Författare :Linda Andrén; Chalmers University of Technology; []
    Nyckelord :dynamic capabilities; networking; customer interaction; business model; resource-based view; entrepreneurial strategy; opportunic adaption;

    Sammanfattning : .... LÄS MER

  4. 4. Märkesorientering - Utveckling av varumärken som strategiska resurser och skydd mot varumärkesdegeneration

    Författare :Mats Urde; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; brand competence; resource-based strategy; trademark protection; genericness; trademark degeneration; brand identity; Brand strategy; brand orientation; management; Företagsledning; Management of enterprises;

    Sammanfattning : The aim of this study was to examine how an organisation’s approach to brands can, in the building up of a brand competence, prevent trademark degeneration and develop and protect brands as strategic resources. A line of argument is put forward for adopting a new corporate approach (mind-set) to brands. LÄS MER

  5. 5. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

    Författare :Frans Melin; Företagsekonomiska institutionen; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

    Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER