Sökning: "tyska"

Visar resultat 1 - 5 av 218 avhandlingar innehållade ordet tyska.

  1. 1. Die ,schwedische‘ Lösung : Eine kultursemiotisch orientierte Untersuchung der audiovisuellen Werbespots von IKEA in Deutschland

    Detta är en avhandling från Uppsala : Department of Modern Languages, Uppsala University

    Författare :Jennie Mazur; Bo Andersson; Göran Sonesson; Bernd Henningsen; [2012]
    Nyckelord :HUMANIORA; HUMANITIES; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; Interkulturalität; interkulturelle Kommunikation; IKEA; Deutsch; Kultursemiotik; Werbekommunikation; audiovisuelle Werbespots; Schwedenbilder; Identität; interkulturell kommunikation; kultursemiotik; tyska; IKEA; reklamfilm; reklamspråk; kultur; sverigebilder; identiteter; Tyska; German;

    Sammanfattning : The Swedish furniture company IKEA is famous worldwide for its successful advertising and communication strategies. In the years 1997–2007, the company attained a very prominent status in Germany through audiovisual advertisements in the mass media of television and the Internet, including YouTube. LÄS MER

  2. 2. Motiviertheit in der Wortbildung entlehnter Einheiten Eine deskriptive Studie von Personenbezeichnungen mit Fremdsuffixen im Deutschen vom 16. bis zum 20. Jahrhundert

    Detta är en avhandling från Uppsala : Acta Universitatis Upsaliensis

    Författare :Sibylle Dillström; [1999]
    Nyckelord :HUMANIORA; HUMANITIES; German language; word formation; motivation transparency ; foreign suffixes; words denoting persons; borrowing; lexicology; Tyska; HUMANITIES and RELIGION Languages and linguistics Other Germanic languages German language; HUMANIORA och RELIGIONSVETENSKAP Språkvetenskap Övriga germanska språk Tyska språket; German; tyska;

    Sammanfattning : This thesis looks from a historical perspective at the morphological-semantic motivation of words denoting persons with foreign suffixes that have been borrowed into and also formed in German, whereby, among other things, the role of motivation in relation to the borrowing and retention of lexical items is elucidated.In a theoretical section peculiarities and problems in the word formation of loan items are discussed, and motivation is defined as a synchronous-semantic category. LÄS MER

  3. 3. Heinrich von Kleists Amphitryon. Lustspiel nach Molière unter dem Aspekt der Intertextualität im Gesamtwerk

    Detta är en avhandling från Uppsala : Acta Universitatis Upsaliensis

    Författare :Anneli Fjordevik; Gernot Müller; Edgar Platen; [2004]
    Nyckelord :HUMANIORA; HUMANITIES; German language; Heinrich von Kleist; Amphitryon; Erfinden; Verzeichnen; intertextuality; intermediality; literary criticism; Rezeptionstheorie; Tyska; HUMANITIES and RELIGION Languages and linguistics Other Germanic languages German language; HUMANIORA och RELIGIONSVETENSKAP Språkvetenskap Övriga germanska språk Tyska språket; German; tyska;

    Sammanfattning : The aim of this thesis is to study and typologize the different forms of intertextuality in the works of Heinrich von Kleist (1777-1811). The hypothesis is that Kleist did not set out to be superior in regard to earlier authors; instead he wanted to start a dialogical process with them and to become part of a dialogue. LÄS MER

  4. 4. Das eigensinnige Kind Schrecken in pädagogischen Warnmärchen der Aufklärung und der Romantik

    Detta är en avhandling från Uppsala : Acta Universitatis Upsaliensis

    Författare :Jaana Kaiste; Gernot Müller; Hermann Bausinger; [2005]
    Nyckelord :HUMANIORA; HUMANITIES; German language; didactic fiction; child literature; horror tales; Nursery and Household Tales; spinning tales; orality; literacy; intimidation; cruelty in child rearing; superstition; bogeyman; Perrault; W. and J. Grimm; Bechstein; Strobl; Enlightenment; Romantic; Tyska; HUMANITIES and RELIGION Languages and linguistics Other Germanic languages German language; HUMANIORA och RELIGIONSVETENSKAP Språkvetenskap Övriga germanska språk Tyska språket; German; tyska;

    Sammanfattning : This dissertation deals with how didactic fiction and writers of child literature of the 18th and 19th centuries tried to strike terror into their young listeners to make them obedient to the social and moral norms of adults. Particular attention is devoted to texts where children themselves function as protagonists. LÄS MER

  5. 5. Lieber Gott, mach mich fromm ... Zum Wort und Konzept “fromm” im Wandel der Zeit

    Detta är en avhandling från Umeå : Moderna språk

    Författare :Kirsten Krull; [2004]
    Nyckelord :HUMANIORA; HUMANITIES; German language; semantic analysis; historical semantics; semantic change; ethical concept; cognitive semantics; metaphorical concept; stereotypes; expressivity; contrastive corpus analysis; pluralistic method; semantic field; frequency; Tyska; HUMANITIES and RELIGION Languages and linguistics Other Germanic languages German language; HUMANIORA och RELIGIONSVETENSKAP Språkvetenskap Övriga germanska språk Tyska språket; tyska; German;

    Sammanfattning : Based on current research in historical and cognitive linguistics this thesis examines the German semantic field <fromm> (<pious>), partly contrasting it with its Swedish correspondent <from>. Starting at the time of Old High German the analysis follows the historical development of word and concept, exploring how attitudes to the Christian religion are verbalised in different ages. LÄS MER