Visar resultat 1 - 5 av 23 avhandlingar innehållade ordet Varumärken.
Sammanfattning : .... LÄS MER
Sammanfattning : This dissertation deals with new types of marks – shape marks, colour marks, feel marks, hologram marks, motion marks, sound marks, scent marks and taste marks – which, as an option or complement to conventional word or figure marks, are being increasingly used as trade marks in the market place. This trend gives rise to legal and practical questions related to the application of already established trade mark principles in the new context. LÄS MER
Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER
Sammanfattning : Damages are the only remedy in the law of intellectual property (IP) through which rightsholders may recover compensation following an infringement of their rights. Because the intellectual property framework’s main goal is to protect rightsholders’ investments, one might believe that damages would serve an important role in the majority of infringement cases. LÄS MER
Sammanfattning : The dissertation examines the interpretation of the concepts of likelihood of confusion and dilution in the area of trademark law. These concepts are of critical importance to trademark law; their interpretation is largely dependent upon several complex, oftentimes ambiguous legal principles. LÄS MER