Sökning: "stillandskap"

Hittade 1 avhandling innehållade ordet stillandskap.

1. 1. Vara och märkas - Unga konsumenters relationer till klädindustrins varumärken

   Författare :Marcus Gianneschi; Göteborgs universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; varumärken; unga konsumenter; stillandskap;

   Sammanfattning : To brand and to be branded – Young consumers’ relations to clothing brands Brands – the logos of the global economy – have received attention both inside and outside marketing research as key symbols of our time and as powerful devices in contemporary marketing practice. Branding – an increasingly sophisticated enterprise – has taken a central role in marketers’ ambitions to become market or customer oriented. LÄS MER