Sökning: "Varumärken"
Visar resultat 11 - 15 av 24 avhandlingar innehållade ordet Varumärken.
11. Brand relationship management : den varumärkesbyggande processen
Sammanfattning : Syftet med avhandlingen är (1)att studera hur förändringar i konkurrens och samverkan på en marknad både påverkar användningen av varumärken och dialogen mellan varumärkesinnehavaren och konsumenten; (2)att diskutera hur dialogen mellan varumärkesinnehavaren och konsumenten kan utvecklas för att stärka relationen dem emellan.Den empiriska delen baseras på fem fallstudier. LÄS MER
12. The Way Brands Work: Consumers' understanding of the creation and usage of brands
Sammanfattning : During the recent years the concept or phenomenon of brands and the importance ascribed to them by the traditional marketing discourse seems to have spread to the every day discourse of ordinary consumers. Consumers are therefore thought to posses some kind understanding of how brands as a phenomenon work. LÄS MER
13. Brand Architecture from Above : Understanding the Customer Disconnect
Sammanfattning : Global business is transforming. Information technology in general, and the Internet specifically, has globalized business and empowered the consumer with more information and choice than ever before. Consequently, academic research into brand portfolios and brand architecture is faced with new challenges to reflect this changing reality. LÄS MER
14. Svensk domstols behörighet vid gränsöverskridande varumärkestvister - särskilt om Internetrelaterade intrång
Sammanfattning : The general aim of this doctoral thesis is to analyse under what circumstances a Swedish court might adjudicate a cross-border trademark infringement case. Due to the recent technological developments (e.g. LÄS MER
15. The Potential for Innovation in the Swedish Food Sector
Sammanfattning : The food sector in Sweden, comprised of retailers, food manufacturers and packaging suppliers, has been investigated, guided by two research questions: What does “innovation” mean to the different actors (i.e. LÄS MER