Sökning: "Varumärken"

Visar resultat 21 - 24 av 24 avhandlingar innehållade ordet Varumärken.

  1. 21. Mining of User Profiles in Online Social Networks for Improved Personalized Recommendations

    Författare :Shatha Jaradat; Mihhail Matskin; James Caverlee; KTH; []
    Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY;

    Sammanfattning : We have focused on influencer-based marketing in online social networks as a source of implicit learning about the preferences of social media users. Those users who use social networks on a daily basis are also the online shoppers who are confronted with huge information overload and a wide variety of online products and brands to choose from. LÄS MER

  3. 22. Geographies of the Japanese Cultural Economy : Innovation and Creative Consumption

    Författare :Jakob Nobuoka; Dominic Power; Anders Malmberg; Mark Lorenzen; Uppsala universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Japan; Cultural Economy; Innovation; Consumption; Manga; Human geography; economic geography; Kulturgeografi; ekonomisk geografi; Social and Economic Geography; Kulturgeografi;

    Sammanfattning : What is the role of the consumer in the contemporary cultural economy? Where are culturaleconomy innovations and competitiveness created? This thesis aims to provide tentativeanswers to these questions by focusing on some illustrative examples from the Japanesecultural economy. However, rather than primarily describing firm strategies or industrialdynamics, emphasis is put on the places and practices of users. LÄS MER

  4. 23. Consumer Contextual Learning : The Case of Fast Fashion Consumption

    Författare :Emma Samsioe; Institutionen för tjänstevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion; learning; consumer learning; participation; context; group interviews; time perception; time work; shopping; fast shopping; newness; fast fashion;

    Sammanfattning : Consumers are dedicated and committed to figuring out ways and creating investigative activities to keep up with a fast-moving retail market. These ways and activities are in this study seen as learning activities, which focus on getting to know the marketplace. LÄS MER

  5. 24. Conditions for resource-efficient production of biofuels for transport in Sweden

    Författare :Carolina Ersson; Mats Eklund; Jonas Ammenberg; Mikael Lantz; Linköpings universitet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES;

    Sammanfattning : Transportation has continued to increase worldwide and fossil-fuel dependency is strong which leads to a number of problems, e.g. increased emissions of green-house gases (GHG) and risks related to energy security. Biofuels have until now been one of the few renewable alternatives which have been able to replace fossil fuels on a large scale. LÄS MER