Sökning: "service marketing management"

Visar resultat 21 - 25 av 41 avhandlingar innehållade orden service marketing management.

  1. 21. Automated Text Analysis of Online Content in Marketing : Dictionray-Based Methods and Artificial Intelligence

    Författare :Christine Pitt; Esmail Salehi-Sangari; Julie Tinson; KTH; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Automated text analysis; content analysis; artificial intelligence-based tools; dictionary-based tools; marketing focus activity ies ; creation; experience; Automatiserad textanalys; innehållsanalys; artificiella intelligens-baserade verktyg; ordbok-baserade verktyg; marknadsfokusaktivitet er ; skapande; erfarenhet; Industriell ekonomi och organisation; Industrial Economics and Management;

    Sammanfattning : Far more than products or services, words are the most fundamental element in the exchanges between sellers and buyers. Understanding the words that constitute the text that is created when sellers and buyers interact with each other is therefore critical for marketing decision makers. LÄS MER

  3. 22. Kustnära yrkesfiske i förändring : Från mångsysslare till entreprenör

    Författare :Malin Andersson; Avdelningen för modevetenskap; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; tjänster; turismutveckling; småföretagande; etnografi; diskursteori; småskaligt fiske; turismföretagande; lokal kunskap; kust; värdskap; servicearbete; yrkesroll; kulturanalys; hållbart fiske; innovation; autenticitet; entreprenörskap; Inshore commerical fisheries; small business enterprising; fishers; sustainable fisheries; small-scale fisheries; tourism enterprising; coast; entrepreneurship; governance; local knowledge; hosting; hospitality; diversification; service production; service work; work role; culture analysis; ethnography; discourse theory; positioning; positions; authenitciy; metaphors;

    Sammanfattning : In this dissertation inshore commercial fisheries are being studied from a cultural analytical perspective with a focus on service production and hospitality. The dissertation title, ”Inshore commercial fisheries in change. LÄS MER

  4. 23. Determinants in the adoption of a customer relationship management system : a study among bank managers

    Författare :Joseph Vella; Victoria Crittenden; Luleå tekniska universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Industriell marknadsföring; Industrial Marketing; Elektronisk handel; Electronic Commerce;

    Sammanfattning : Customer relationship management, better known as CRM, has become synonymous with business practices nowadays. Technology advancement has made it both possible and feasible for organizations to develop individual and intimate business relationships with their customers, irrespective of the size of their customer base or geographic dispersion. LÄS MER

  5. 24. Stochastic Modeling and Management of an Emergency Call Center : A Case Study at the Swedish Emergency CallCenter Provider, SOS Alarm Sverige AB

    Författare :Klas Gustavsson; Leif Olsson; Panagiotis Papapetrou; Mittuniversitetet; []
    Nyckelord :NATURVETENSKAP; NATURAL SCIENCES; Call Center Management; Burst Modeling; Stochastic Resources; Skills-Based Routing; Discrete-Event-Simulation;

    Sammanfattning : A key task of managing an inbound call center is in estimating its performance and consequently plan its capacity, which can be considered a complex task since several system variables are stochastic. These issues are highly crucial for certain time-sensitive services, such as emergency call services. LÄS MER

  7. 25. A comprehensive framework for the adoption of techno-relationship innovations : Empirical evidence from eCRM in manufacturing SMEs

    Författare :Kittipong Sophonthummapharn; George Tesar; Gert-Olof Boström; Tom Bramorski; Umeå universitet; []
    Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Techno-relationship innovations; Key Infulential Factors; e-business; Internet marketing; adoption model; electronic Customer Relationship Management eCRM ; determinant factors; research framework; manufacturing SMEs; Thailand; Business and economics; Ekonomi;

    Sammanfattning : Information Technology (IT) plays a significant role in today business competition. A prominent role is that it helps a firm to manage relationships with customers effectively. Adoption of appropriate technology can lead the firm to greater business competency, improve its business performance, and ensure it retains its competitive advantages. LÄS MER