Sökning: "service logic"
Visar resultat 1 - 5 av 105 avhandlingar innehållade orden service logic.
Sammanfattning : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. LÄS MER
Sammanfattning : As a field in practice and academia, service design is moving out of its formative phase. In service design research, the realisation of service transformation from idea to service practice and the ways that design(ers) can contribute to this process are topics that are not well understood yet. LÄS MER
3. Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic
Sammanfattning : Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challenges, such as the fact that services do not provide the expected revenues, and resistance from both the sales force and from customers towards services. LÄS MER
Sammanfattning : This thesis is about service provider flexibility and how provider flexibility facilitates customer value creation in contexts where customer processes and activities change. Provider flexibility is delineated as a mechanism of value creation and defined as the ability of the service provider to respond to changes or to bring about changes that support its customers’ value creation. LÄS MER
5. Service Logic in Digitalized Product Platforms : A Study of Digital Service Innovation in the Vehicle Industry
Sammanfattning : The digitalization of products has become an important driver for service innovation in manufacturing firms. The embedding of digital technology in previously non-digital products creates digitalized product platforms that enable digital service innovation. LÄS MER