Sökning: "Service business logic"

Visar resultat 1 - 5 av 45 avhandlingar innehållade orden Service business logic.

1. 1. Service Design : a conceptualization of an emerging practice

   Författare :Katarina Wetter Edman; Göteborgs universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; design practice; design management; user involvement; service marketing management; service-dominant logic; tjänstedesign; designpraktik; design management; användarinvolvering; Service; service design; design practice; design management; user involvement; service marketing management; Service-Dominant logic;

   Sammanfattning : Service design is an emerging design practice with an interdisciplinary heritage. Most previousresearch has been based on what service designers do; with the increased academic interestin service design over the past decade, the time has come to conceptualize the underlyingdiscourses. LÄS MER

3. 2. Service Orientation in Manufacturing Firms : Understanding Challenges with Service Business Logic

   Författare :Nina Löfberg; Lars Witell; Anders Gustafsson; Bo Edvardsson; Daniel Kindström; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Service business logic; Value co-creation; Services in manufacturing firms; Service orientation; Business Administration; Företagsekonomi;

   Sammanfattning : Globalisation and competition from low-cost countries has pushed manufacturing firms towards offering services to remain competitive. However, increasing the service orientation of a manufacturing firm to find new ways of value (co-)creation has presented several challenges, such as the fact that services do not provide the expected revenues, and resistance from both the sales force and from customers towards services. LÄS MER

4. 3. Service Provider Flexibility : A Strategic Perspective

   Författare :Danilo Brozovic; Fredrik Nordin; Annika Ravald; Per-Olof Berg; Lars Witell; Stockholms universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; provider flexibility; value creation; service logic; service; strategic flexibility; företagsekonomi; Business Administration;

   Sammanfattning : This thesis is about service provider flexibility and how provider flexibility facilitates customer value creation in contexts where customer processes and activities change. Provider flexibility is delineated as a mechanism of value creation and defined as the ability of the service provider to respond to changes or to bring about changes that support its customers’ value creation. LÄS MER

5. 4. In/visible - Conceptualizing Service Ecosystem Design

   Författare :Josina Vink; Bård Tronvoll; Bo Edvardsson; Katarina Wetter-Edman; Birgit Mager; Raymond P. Fisk; Karlstads universitet; []
   Nyckelord :HUMANIORA; HUMANITIES; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; service design; service research; service ecosystems; social structures; systemic design; institutional theory; service-dominant logic; Business Administration; Företagsekonomi;

   Sammanfattning : This thesis explores and advances the evolving understanding of service design in service research. The study problematizes the prevailing view of service design as the design of service offerings to improve customer experiences. LÄS MER

7. 5. Customer-perceived Value in Business Relationships

   Författare :Catarina Bovik; Per Norling; Christian Berggren; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Customer-perceived value; Total service offering; Business-to-business relationship; Commercial aircraft engine maintenance industry; Case study; Business studies; Företagsekonomi; Business Administration; Företagsekonomi;

   Sammanfattning : The content of customer-perceived value has in this study been explored with the aim of providing an understanding of the concept. The evolving service-centered logic for marketing puts an emphasis on value, especially the value perceived and determined by the customer. LÄS MER