Sökning: "Per-Olof Berg"
Visar resultat 1 - 5 av 15 avhandlingar innehållade orden Per-Olof Berg.
1. Place-of-Origin Effects on Brand Equity : Explicating the evaluative pertinence of product categories and association strength
Sammanfattning : The country-of-origin effect - the alteration of judgment derived from an association to a place, is a much studied phenomenon with great potential implications for brand management and international marketing. However, in light of criticism towards the lack of conceptual development the extant literature, the relevance of the effect has been brought into question. LÄS MER
2. Sven Duchamp - expert på auraproduktion : Om entreprenörskap, visioner, konst och företag
Sammanfattning : This study aims at investigating in what way the concept auraproduction offers an opportunity to locate a business-context into which entrepreneurs and artistry are merged. It also shows how the concept of auraproduction more specifically could be used to interpret ongoing production-processes that take place outside the company's control. LÄS MER
3. Imagineering Place : The Branding of Five Chinese Mega-Cities
Sammanfattning : Cities, regions, nations and other places have in recent decades become active participants in the global competitive economy, and now operate in a global marketplace, competing with other places all over the world for investors, tourists, residents and workforce. As a result, places use marketing and branding strategies and practices to gain reputation and competitive advantage. LÄS MER
4. Service Provider Flexibility : A Strategic Perspective
Sammanfattning : This thesis is about service provider flexibility and how provider flexibility facilitates customer value creation in contexts where customer processes and activities change. Provider flexibility is delineated as a mechanism of value creation and defined as the ability of the service provider to respond to changes or to bring about changes that support its customers’ value creation. LÄS MER
5. Uppförandekoder som etisk varumärkning? : Ansvar i företag med globala värdekedjor
Sammanfattning : Since the late 1990s, the presence of ethical codes of conduct in companies has increased dramatically, especially in companies with strong brands, as well as in industries where companies outsource business to suppliers in low-income countries. The demands on, and renewed interest in, companies taking social responsibility, as often summarized in the concept of corporate social responsibility (CSR), for problems in their value chains, seems thus intertwined with the processes of globalization. LÄS MER
