Sökning: "service logic"

Visar resultat 16 - 20 av 110 avhandlingar innehållade orden service logic.

1. 16. Guest engagement in the context of hotel management responses : a service-dominant logic approach

   Författare :Thomas Pinthal; Yvonne von Friedrichs; Maria Lexhagen; Mittuniversitetet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES;

   Sammanfattning : .... LÄS MER

3. 17. Managing the Industrial Service Function

   Författare :Christian Kowalkowski; Per-Olof Brehmer; Maria Holmlund-Rytkönen; Linköpings universitet; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; Industrial service offerings; service function; manufacturing firms; ICT; customer relationships; value; Industrial organisation; administration and economics; Industriell organisation; administration och ekonomi;

   Sammanfattning : During the past decade, growing attention has been given to industrial service offerings in the marketing literature as well as in many manufacturing firms. This phenomenon is often described as a goods-services transition, in which companies increasingly turn to the provision of industrial services in order to achieve competitive advantage, such a closer customer relationships and higher profit margins. LÄS MER

4. 18. The evolution of markets - A service ecosystems perspective

   Författare :Kaisa Koskela-Huotari; Per Skålén; Bo Edvardsson; Stephen L. Vargo; Hope Schau; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Market; innovation; market evolution; service ecosystems; institutions; institutional change; value cocreation; service-dominant logic; conceptual research; transdisciplinary research; Business Administration; Företagsekonomi;

   Sammanfattning : This conceptual dissertation aims to build an integrative and transdisciplinary framework of market evolution by reconnecting the study of innovations and markets, with help from the service ecosystems perspective. The service ecosystems perspective offers a processual, systemic, and institutional view on value creation, which is grounded in the axiomatic assumptions of service-dominant (S-D) logic. LÄS MER

5. 19. Frontline employees' role in service innovation and value creation

   Författare :Jenny Karlsson; Per Skålén; Carolina Camén; Maria Holmlund Rytkönen; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; frontline employees; service innovation; value creation; service-dominant logic; resource integration; value propositions; Business Administration; Företagsekonomi;

   Sammanfattning : Frontline employees play a key role in service innovation and value creation. However, a detailed and structured understanding of how frontline employees contribute, and what types of roles they enact when involved in service innovation, is lacking. Hence, this thesis aims to explore frontline employees’ contributions to service innovation. LÄS MER

7. 20. Corporate Social Responsibility for Sustainable Service Dominant Logic

   Författare :Samuel Petros Sebhatu; Bo Enquist; Hilde Ibsen; Mikael Johnson; Evert Gummesson; Karlstads universitet; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; Corporate Social Responsibility CSR ; Service-Dominant Logic S-D logic ; Service Quality SQ ; Business Case; Non-Governmental Organizations NGOs ; Sustainable Service-Dominant Logic SSDL ; Business Administration; Företagsekonomi;

   Sammanfattning : The process of globalization over the past five decades has given impetus to drivensustainability and related thinking in business. It is also observed that there areunprecedented trends in corporate strategy towards sustainable thinking - the emergenceof sustainability as corporate strategy and the concern of business for ecology and society. LÄS MER