Sökning: "strategic orientation"

Visar resultat 16 - 20 av 65 avhandlingar innehållade orden strategic orientation.

1. 16. Competing on Manufacturing How combinations of resources can be a source of competitive advantage

   Författare :Gunilla Nordström; Institutet för Ekonomisk forskning; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; manufacturing; competitive advantage; manufacturing capabilities; strategic management; the Resource-Based View RBV combinations of resources; Social sciences; Samhällsvetenskaper;

   Sammanfattning : The most central question in the strategic management literature is why some firms are more successful than others, often expressed as an aim to understand sources of competitive advantage. In this thesis, an empirical observation is made that a number of manufacturing plants belonging to the same firm show sustainable differences in financial success, and the question is why. LÄS MER

3. 17. Varumärket som strategiskt konkurrensmedel - Om konsten att bygga upp starka varumärken

   Författare :Frans Melin; Företagsekonomiska institutionen; []
   Nyckelord :SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; resource based strategy.; positioning; core values; brand orientation; brand loyalty; brand identity; brand equity; Brand management; brand strategy; Management of enterprises; Företagsledning; management;

   Sammanfattning : In recent years the importance of strong brands has come very much into focus both among theoreticians and practitioners. In order to gain a better understanding of the nature of brand strength, I have chosen to analyse the branding process. LÄS MER

4. 18. En mer hälsofrämjande hälso- och sjukvård : hinder och möjligheter utifrån professionernas perspektiv

   Författare :Helene Johansson; Lars Weinehall; Maria Emmelin; Lena Lundström; Charlie Eriksson; Umeå universitet; []
   Nyckelord :MEDICIN OCH HÄLSOVETENSKAP; MEDICAL AND HEALTH SCIENCES; health service; health personnel; re-orientation; qualitative methods; questionnaire; health; health promotion; attitude; perceptions; hälso- och sjukvård; omorientering; kvalitativ metod; enkätstudie; hälsa; hälsofrämjande; attityder; Public health science; Folkhälsovetenskap; health services research; hälso- och sjukvårdsforskning;

   Sammanfattning : Introduktion: Under de senaste decennierna har det förts en diskussion om behovet av att omorientera hälso- och sjukvårdens verksamhet för att på ett effektivare sätt bidra till befolkningens hälsa. Detta togs också upp som ett av målen i 2003 års svenska nationella folkhälsopolitik som sedan uppdaterades 2008. LÄS MER

5. 19. Kommunikationsmodeller inom public relations

   Författare :Peder Jonsson; Mats Engwall; Jesper Falkheimer; KTH; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; SAMHÄLLSVETENSKAP; SOCIAL SCIENCES; public relations; public affairs; communication models; co-orientation; sender-receiver; one-way; two-way; connectivity; network; tensegrity; stakeholder; relationship marketing; SMCR; ABX; weak ties.; Industriell ekonomi och organisation; Industrial Engineering and Management;

   Sammanfattning : Once a year for over forty years public relations’ practitioners in Sweden gathers, the political week in Almedalen, in the town of Visby. There they exchange knowledge and experience on all types of subjects using different and common communication models whether they are aware of them or not. LÄS MER

7. 20. Measurement systems and process orientation with focus on the order process

   Författare :Anders Ljungberg; Teknisk logistik; []
   Nyckelord :TEKNIK OCH TEKNOLOGIER; ENGINEERING AND TECHNOLOGY; process measurement; measurement systems; process management; measurement; Technological sciences; Teknik;

   Sammanfattning : The inability of organisations to develop successfully and their lack of a holistic view and of relevant quantitative facts are factors that played a major role in my choice of a research area for this and my licentiate thesis (Ljungberg, 1994). These two theses together represent the work conducted for the PhD degree. LÄS MER