Sökning: "relationship marketing"
Visar resultat 1 - 5 av 98 avhandlingar innehållade orden relationship marketing.
1. Critical Business Episodes : The Criticality of Damage Adjustment Processes in Insurance RelationshipsDetta är en avhandling från Uppsala : Företagsekonomiska institutionen
Sammanfattning : Corporate insurance relationships involve a highly intangible professional service which provides the corporate customer with risk reduction. Insurance services are here defined as being composed of two elements: the delivery of a feeling of security, and, in the event of a loss, the damage adjustment and claim settlement. LÄS MER
2. Incorporating sustainability in supplier relationship management : a study of Swedish manufacturing SMEsDetta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : "The future belongs to those who give the next generation reason for hope" (Pierre Teilhard de Chardin; 1881-1955). This hope may rely on sustainable development and sustainability of corporations. Corporations have found that one way to achieve sustainability is to establish it in cooperation with their suppliers. LÄS MER
- Detta är en avhandling från Stockholm : Department of Sociology, Stockholm University
Sammanfattning : Over the past decades, the language of diversity management has spread from the US to many parts of the world, including Sweden, where it emerged in the mid 1990’s. Consisting of three papers, this thesis contributes to the field of critical diversity studies by examining the multifaceted character of diversity rhetoric among Swedish diversity consultants. LÄS MER
- Detta är en avhandling från Stockholm : KTH Royal Institute of Technology
Sammanfattning : Since digital media entered the business domain, many different tools and platforms have transformed the nature of business communications. This transformation has not been easy, since the journey has been accompanied by challenges from the marketers’ side against the adoption of the new platforms into the firm’s communication channels. LÄS MER
- Detta är en avhandling från Luleå : Luleå tekniska universitet
Sammanfattning : Information technology is empowering consumers through the availability of information, interactivity of online communication tools, and the connectivity with others. The newly empowered consumer is a co-creator of brand communications and is rapidly developing a sense of co-ownership in brands. LÄS MER